Is the new advertising old advertising?

McDonald’s brought back the “Hamburgler” and Kentucky Fried Chicken (KFC) brought back the Colonel in their respective commercials.

It is time that what is old is new again, or is it the fact that their current advertising isn’t working and they are scrambling to draw in patrons with what worked in the past.

Personal experience: My wife and I stopped at a KFC because we wanted to place an order from and television commercial. We placed our order and they were out of everything we tried to order. We ended up just driving thorough without making a purchase.

Note to KFC: Not a way to run a business.

When advertising a special or some product or service, be sure you can deliver or customers may not be in a mood to make a purchase or trust you in the future.

Things like bait and switch; trying to upsell before you’ve created a relationship with the customer isn’t the best way to create loyalty.

I have lived in California, Kansas, and now reside in West Virginia. I can tell you the not all franchises are equal.

Example: Red Lobster and Outback in San Bernardino, California were below par while Red Lobster in Salina, Kansas is a place to visit for a good meal. Outback in San Bernardino, California is place to avoid while Outback in Princeton, West Virginia is wonderful.

What is the reason for this stark difference, one word, “Management?”

As a business, never advertise what you can’t deliver. Whether you use so tried and true method or a new method of advertising, businesses must deliver what they are promising in the advertising.

To me, this is true truth in advertising. I can’t tell you how many times I have received and offer of something for free and then have to pay for shipping, or some amount after a period get charged a monthly fee that is beyond the budget of many people in today’s economy.

The point to this, if you want to cultivate customer loyalty, you must deliver on the inherent promise your advertisement offers and nothing less.

Businesses regardless of what they offer, the offer must be open and transparent. Don’t let customers come to you only to find out that something offered is not what they expected or costs more than they expected to pay for a product or service.

Businesses need to deliver that best product or service for the price, cultivate relationships, and deliver on all inherent promises to establish customer loyalty.

Author
Robert Medak
Freelance Writer, Blogger, editor, proofreader, and reviewer learning marketing

As a freelancer, entrepreneur, or business flexibility and change are omnipresent; as the responsible party, you need to be quick on your feet to address what is working and what isn’t working.

In my case, there is too much taking up time and not allowing me to concentrate on what is more important, writing and learning, to this end I am refocusing on my writing, blog posts, and taking courses that I am registered for.

Believing in lifelong learning, it is time to begin learning more about the interests I have in relation to being a well-rounded freelance writer and marketer.

Everyone wanting to work online must have a working knowledge of basic HTML, SEO, Social Media, Marketing, and Content Marketing to grow their business. Whether working solo, partnership, freelancer, or whatever you call what you do online, or brick and mortar you are a businessperson and must learn about how different business models operate. Even authors are business people and are entrepreneurs.

Businesses must be open to the myriad changes possible as technology and business opportunities that arise. To be flexible to be cognitive to these changes one needs to be open to refocusing how to achieve the goals of your business.

When refocusing, questions will naturally present themselves. This is a time to re-evaluate if you need to learn something new, revisit your goals, or begin outsourcing some of the administrative chores to a VA (Virtual Assistant) to perform these tasks to free up your time to make your business grow.

Is it time for you to refocus your business and join me on the journey to rediscover the joy of running a business or being a freelancer and finding the passion you once had. Without what you do bringing joy to you, why are you doing it? Is it just for money? If it isn’t fun, it will become drudgery and had to keep the civility in the business. Frustration leads to contempt for the business and family as the burdens grow.

Refocus on why you started your business in the first place. Was it because you felt you had something that made you feel good and thought you might be able to help customers and make some money as well.

Refocusing will bring the passion back you initially, and help your business prosper and grow. Enjoy the journey!

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

What do I mean pay to play?

Facebook, created years ago, has a growing membership in the multimillions. Facebook frequently changes their algorithms, with subsequent algorithm changes, organic page likes fluctuate as does post reach, unless an account holder pays for expanded reach. The more you pay the greater the reach, these costs for expanded reach range from five dollars to two hundred dollars. The more you are willing to purchase reach the greater the reach. Promotion and advertising reach will cost you whatever you can afford. The more you can afford the greater the reach.

What is Reach?

Reach simply put, is the number of people that will see your Facebook post or advertisement.

Is Pay to Play Right for Your Business?

First, no business should go into debt, to fund their business and reaching out for new customers and advertising. Going into debt to fund your business is one way you quickly go out of business.

NOTE: Never spend more than you can comfortable afford on your business from revenue.

If you are an entrepreneur, freelancer, or small business, how much can you budget for paying to play against revenue to run your business is an extremely important equation. This is part of your marketing budget expense. What can you realistically afford without leaving the business short of funding and operational expenses? All businesses must know this number at all times. Put your account hat on and keep a handle on your working capital and budget items.

Whether entrepreneur or freelancer, you are a business, this is something that you must keep in mind. You must also realize that the business income is not your money; the money belongs to the business for operation and growth, not for paying personal living expenses.

Under funding, is a major cause of businesses closing down. Can you afford to spend money you don’t have? Most people who spend more than they make are soon in deep financial trouble. Don’t be one of them!

If you plan is having money and time to be free by starting a business, don’t. For a business to be viable, you will be spending many hours, weeks, and months devoting both to the business.

There is a dramatic learning curve to creating a startup. Most startups cannot afford to outsource many of the day-to-day operations. In the beginning, these operations are up to you until the business can afford the costs of outsourcing which isn’t cheap.

This is what true pay to play is all about. You want to freelance, or create a startup; it is going to cost you to join the ranks of entrepreneur. Don’t spend what you don’t have from the business.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Read the rest of this entry »

One-third of a year gone as of April 27, 2015 bm-4

This year is the year of change. I have lived in two centuries, eight different decades, cease being a sexagenarian and become a septuagenarian.

I have been a reader, learner, and driver for over half a century.

After retiring in December 2013, I began writing reviews and web content in February 2006.

It is definitely time, to begin thinking about what I want to be when I grow up, and quit being my own worst enemy.

Why did I want to be a writer?

  • I have always thought different than other people
  • I feel as though I have something to impart to readers
  • I wrote How-Tos while working and edited notes written by one of my supervisors (Pacific Telephone and Telegraph, PacBell, SBC, which is now ATT)
  • While acting as Parliamentarian for Crestline Senior Citizens Club, rewrote the bylaws
  • Wrote the job description manuals for Serenity Haven Animal Rescue and Sanctuary
  • I have edited manuscripts
  • Written Poems and Prose while taking courses online at Writers’ Village University
  • Created a writing workshop at WVU
  • Facilitated courses at WVU
  • Created a course at WVU
  • Critiqued poems and prose
  • Read from Asimov to Zola
  • Worked as an Intern copy editor for Celebrity Café
  • Built an online presence for Allbook Reviews International
  • Written and edited press releases
  • While living in Osborne, Kansas, helped a High School writing prodigy with her stories after meeting her in an authors’ group and asked to help her.
  • Wrote a letter of recommendation for a young writer for a position at a local press
  • A local magazine, Osborne Joy contacted me for a short story to be included in an upcoming issue while living in Kansas.

The question remains, what have I accomplished.

  • I began earning money at the age of around nine and a half as a paperboy delivering the News Pilot.
  • Next was working at San Pedro Marine through High School into college
  • I spent from 1965 until 1971 as an ARMY Reservist working my way to E6 and acting First Sargent over two platoons of forty troops each in Psychological Warfare Company.
  • From September 1966 until December of 2003 worked from PacBell on everything from POTS (Plain Old Telephone Service) to Fiber Optic equipment as the technology changed and updated.
  • Created a trouble shooting guide for M1C equipment

What have I accomplished or learned?

Over the years, I learned much, which a good deal is of no use since I retired from PacBell.

  • I have been blogging about writing and freelancing.
  • I share what I consider interesting items
  • I try to answer question that people online may have
  • I have been working on a manuscript “Taming the Freelance Market”.
  • I have stories and poems, written or started, and some still in my head.
  • I am a freelancer who because of finances must wear many hats while trying to learn marking and converting visitors to my blog and social media accounts despite a litany of medical conditions that require daily medications. I say this not for pity but as one ages things begin to happen from a medical perspective. For some, “the golden years” are more like trips to doctors, specialists, and the hospital.
  • I enjoy reading and love editing
  • When working DIY, getting clients is difficult when competing with others from around the world.

Following some of my own advice

It is time for me to change my daily routine and make more time for writing and devote less time to that which is a time waster like Email, social media, and complete some courses I have waiting for me.

It is finally time to inhibit the procrastination bug from invading my life and work on what makes me fulfilled. Back to learning, reading, and writing is the mantra I should be living.

It is time to cull things that are not as important as what I should be doing, writing because writers write. I do consider myself a writer, 2015 is the year I should prove it.

Since money for traditional publishing is nonexistent unless I win the LOTTO, I must work on getting my ducks in a row, dot all Is and cross all Ts to get my manuscript turned into a finished book.

If I want to write, I must prove that to myself by writing and finishing my first book while continuing to hone the craft into readable content for any potential readers.

Has Nathaniel Hawthorne said, “Easy reading is damn hard writing.” I believe it.

It will take me months to whittle down the stealers of time so that I can devote more time to education and putting words on my computer’s monitor.

Be well!

Author

Robert Medak

  • Freelance writer
  • Blogger
  • Editor
  • Proofreader
  • Reviewer learning marketing, and much more

“Every day is an opportunity to learn something new”. ©RJM

During the last few of weeks of 2014, how did your 2014 goals list compare to what you accomplished in 2014?

Did you periodically analyze your 2014 goals list and adjust your time and effort in achieving your goals?

Did you reach all of 2014 milestones? Why or Why not?

Have you listed and scheduled periodic reviews of your 2015 business goals and are ready to make changes along the way?

What are going to do differently in 2015 than you did in 2014 to achieve your goals list?

The final questions for this post will be the following:

Are you willing to expend the time and effort required during the year 2015 to achieve all items on your 2015 goals list?

Have you established your editorial calendar for your blog in 2015?

Does your business have a blog? Why or why doesn’t your business have a blog?

Every business needs a blog. Businesses that have a website should have a blog as part of their website or a standalone blog to engage customers, to keep customers updated on what is new in the business.

A blog is the perfect method of interacting with customers through your clear call to action. A call to action may be as simple as getting them to use your contact form or some other action that will tell you what your customers think and want on your site.

In addition to a blog or website, businesses need a social media presence to inform potential customers of information about themselves through interpersonal communication. The main point of social media is to establish relationships with individuals that may be in need of what your business offers.

Social media is also a good platform to mention a sale, discount, survey, or what is happening in a business. Social media allows businesses to learn what customers are looking for by asking questions or have a complaint about something that a business may be able to help with.

Using social media allows businesses to view the pulse of what people want through what they share. How businesses are using social media to their advantage in finding new customers and how businesses use social media for brand marketing.

No one can learn the nuances of social media overnight. In the era of digital, social media and mobile is necessary for businesses to survive and thrive in the digital world we live in.

2015 is a new start for every business from freelancer to large corporation to learn new technologies and use them to their advantage in establishing and growing brand awareness.

Using technology is paramount for entrepreneurs to compete with larger businesses in the digital market.

Annually entrepreneurism is growing worldwide because individuals can no longer rely on the economy on a global scale. It is up to individuals to create their own economy through entrepreneurism. Taking courses in entrepreneurship is no longer a luxury but a necessity in these times of global economic uncertainty facing everyone. There are no longer jobs where one could follow in their father or grandfather’s company.

Those seeking work as more people retire and more jobs outsourced to countries because of lower pay and tax breaks, gainful employment is becoming a myth. Individuals have to fend for themselves in creating a living wage.

Is it easy being an entrepreneur? The short answer is no. Entrepreneurship is not for the faint of heart, but it can be rewarding for those willing to work hard and gin the knowledge required to be a successful entrepreneur in today’s economy.

Good luck in all of your endeavors for 2015 and beyond.

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing

Please leave a comment

Why People Should Care about Net Neutrality

  1. In the United States, the loss of net neutrality is looming and the Federal Communication Commission (FCC), which oversees licenses and regulations for technicians operating television stations, radio, cell phones, and armature radio technicians. The FCC is presently in the process of determining whether the Internet shall remain free (neutrality); or end users of the Internet should pay a fee to use it to the various Internet Service Providers (ISP).
  2. In the worst do nothing congress and house in history who seems to work on the demise of what was termed “middle class”. To allow politicians to dictate that end users of the Internet should have their Internet connection speeds determined by how much they are willing to pay the ISPs, is to reduce the quality of Internet to subscribers and what type of content they will receive depending strictly on dollars is idiotic. Mark Cuban (Of Shark Tank) has come out against allowing the government to control the Internet.
  3. If you are a cable subscriber, it does not take long to realize that there is no competition, but you must deal with a monopoly that supplies the cable service you must subscribe to if you desire digital services in your home, television, telephone, and Internet.
  4. Some companies are under legal action because their Internet speed is not what subscribers are paying for. Under net neutrality loss, ISPs could charge more for less, which means the subscriber gets the shaft while the ISP gets the money.
  5. More and more companies are buying other companies creating conglomerates, which offer the end user few options for ISPs than currently available. Mergers of companies into larger companies will make it harder as they vie for control of cable offerings and charging producing companies a higher percentage to carry their product and pass on more costs to the end user since they will have a monopoly in certain areas just as phone companies have for close to a century, monopoly by address.
  6. For other than large corporations and 1 percenters, the potential costs to the consumer could possibly price the solopreneur and small business out of the market to the point of losing out to corporations with their Internet speed and content. Web content in general might change the landscape of what the average consumer has access to, and thereby stifle entrepreneurship and the growth of small business that require the Internet for social media, and search engine optimization (SEO). The loss of net neutrality could affect blogs.
  7. Loss of net neutrality has the potential to cost people with smart phone to pay a premium for access to the Web. How is fighting for the end of net neutrality? Cable companies for one. If net neutrality is lost, all ISPs can charge whatever they want for access to information and at whatever speed the consumer is willing to pay. Loss of neutrality means that working poor, on a fixed income, an entrepreneur, or a small business will pay significantly higher rates to have adequate Internet for the speed.

Anyone that accesses the Internet should watch the FCC loosely about the subject of net neutrality. Also, contact your local and national representative and let them know how you feel about net neutrality.

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

I have seen Freelancers on different social sites asking about various places where they can find freelance jobs.

If you think freelancing will make you more income than your current job, think again, because there are no guarantees in freelancing, just as there are no guarantees in life. It is all about how hard you are willing to put forth the effort and determination.

Some sites where freelancers can bid on jobs are:

Elance – https://www.elance.com/ – Lower budget, highly competitive, money held in escrow account; until job poster accepts work and authorizes payment. Elance takes a percentage.

Employment Crossing – http://www.employmentcrossing.com/# : After a three-day trial, membership is $49.95 per month.

Freelancer – https://www.freelancer.com/ : Low paying, but free to register; highly competitive from bidders in countries around the world.

Guru – http://www.guru.com/ : Low budget, and highly competitive; Guru takes a percentage.

oDesk – https://www.odesk.com/ : Low budget, highly competitive. oDesk works on a percentage basis

MiNeeds – http://www.mineeds.com/ : Standard package is $24.99 per month.

Writing Crossing – http://writingcrossing.com: After a three-day trial, membership is $49.95 per month.

These are only a few notification sites where you can bid on the posted jobs with no guarantee of obtaining work on any of these sites, which are only a small portion of available sites on the internet.

Would you buy something without a warranty? Then, why would you pay for only a chance at seeing posted jobs only to post a bid or offer your services to someone with no guarantee of a job.

It does not seem right to pay only for opportunities to bid without knowing you can actually get freelance work after paying just for a chance.

There are other productive ways of finding freelance jobs locally at first, which will help you build a portfolio and gain experience in your chosen freelance niche.

No matter how much you may hate it, do not be in a hurry to quit your day job, it pays the bills for now and a paycheck is guaranteed if you put in the time.

Think about this: More than 80 percent of freelancers have side jobs accord to The Freelancers Union. Did you think all freelancers made tons of money; well think again, the number of freelancers making self-sufficient income is small.

Take freelancing slowly; build your reputation, because YOU are your brand. Freelancing is a big business and you need to learn the business part of freelancing as well as what your specific freelance niche is all about, this takes time and a good deal of reading about your niche so you are educated in what it takes to be a successful freelancer in that niche.

The more you know the better equipped you will be to understand the clients pain points and be able to address them. If you cannot understand a client’s needs, how will you be able to handle their needs?

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author’s Social Media at: http://xeeme.com/RobertMedak

If you would like help making your copy better, a review of your copy, or have any questions about working with a freelancer, please use the contact form.

Working as a freelancer, I have found freelancing frustrating, depressive, and irritating to the point where I have thought of saying, “I quit!” This is when I need to walk away, regroup myself, and get back to learning more about marketing my services while working on any outstanding projects.

Most potential clients already have someone whom they trust offering the same services I do, so how do I find people willing to work with me, because of finances, there is less than a shoestring budget to work with. When living on a fixed income, there is never enough money to work with a mentor, purchase programs, travel expenses to conferences, lodging, food, and price of the conference ticket.

In hindsight, there are many things I would have done differently, age should not stop anyone wishing becoming an entrepreneur. Just do not quit your day job until freelancing will allow you to keep the lifestyle you are accustomed to.

Freelancers are independent contractors; you pay taxes, purchase insurance, need a space to work, pay for any licenses to run a business. Freelancers are entrepreneurs running a business, and the money is not yours, it belongs to the business and your business pays you a salary.

Freelancers need an accountant, or learn accounting to keep clear concise records in case of an IRS audit.

All entrepreneurs are liable for paying taxes, employee withholding, Medicare, sales tax, state taxes, business licenses, and possibly medical, dental, and vision insurance. This in itself can cause entrepreneurs more than their share of frustration.

Another thing that can cause freelancers ulcers is pricing their product or services to be competitive. When outsourcing, you will have to train your virtual employee to work the way you would.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author’s Social Media at: http://xeeme.com/RobertMedak

If you would like help making your copy better, a review of your copy, or have any questions about working with a freelancer, please use the contact form.

 

 

Easy reading is damn hard writing.”  — Nathaniel Hawthorne

There are numerous writing style guides, which writers must follow for specific writing assignments.

What type of writing assignment are you working on?

  • Article
  • Blog
  • Book
  • Business
  • Ghost
  • Medical
  • News
  • Scientific
  • Speech
  • Technical
  • Term Paper

These are only a few assignments freelance writer might be working on. Each has their own unique writing style.

Most journalists use the Associated Press and Briefing on Media Law (AP) style guide, but some newspapers have their own in-house style.

Book authors lean toward The Chicago Manual of Style.

Business and speechwriters would follow the American Management Association (AMA) style guide.

Most magazines have a style that can be determined by reading the specific magazine.

Style guides also have a preferred dictionary.

  • Associated Press Style Guide uses the Webster’s New World College Dictionary as its reference.
  • Council of Science Editors in Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers for sciences.
  • The Chicago Manual of Style uses the Merriam-Webster’s Collegiate Dictionary as its reference.
  • Academic style uses the MLA Handbook for Writers of Research Papers and does not specify a reference dictionary.
  • Science style uses the Publication Manual of the American Psychological Association (APA) and the Merriam-Webster’s Collegiate Dictionary as its reference, also use the CSE.
  • Technical writing would also use the APA style guide.

Today, there are almost as many style guides as there are disciplines:

  •  Biology
  • Business
  • Chemistry
  • Engineering
  • English and the Humanities (MLA)
  • Geology
  • Government Documents
  • History (Chicago)
  • In-House Style
  • Journalism (AP)
  • Law
  • Linguistics
  • Mathematics
  • Medicine
  • Music
  • Physics
  • Political Science
  • Psychology and other Social Sciences (APA)
  • Science and Technical Writing
  • Social Work
  • Web Writing (Google has a style it prefers.)

Can you think of others?

As you can see, depending on the writing assignment, a trip to the local library or bookstore might be in your future to obtain the proper style guide, or some search engine time finding style guides to assist you with your assignment.

If you are working with a client, what do they want could be something completely different.

If you have the bookcase shelf space, how many style guides do you need to write?

For most of what I do as a freelance writer, I use the Chicago style because it is the one I trained with. All writers are welcome to use any style guide, but will your writing work for specific purposes.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author’s Social Media at: http://xeeme.com/RobertMedak

If you would like help making your copy better, a review of your copy, or have any questions about working with a freelancer, please use the contact form.

 

 

In the past, free meant no cost to you, if you are like me and remember when free meant free, you have found recently that free does not mean free anymore as it did in the past.

Numerous offers come my way almost daily in emails, and social media from individuals offering a free PDF, free book, and free modules of courses.

When checking these offers out, to obtain the offer you must pay shipping and handling, registering for a subscription, or a product  upsale by the person making the offer that you must complete to get the free item from them. There is nothing free if there is any cost associated with what is supposed to be a free item.

I’ve received the same supposedly free offer for a book from more than one person offering a free book from the author. If the book is free, why must the book be available only if the person requesting the book is willing to pay a shipping and postage fee for a copy of the free book? I don’t see anything free in an offer like this, do you?

I’ve had offers for programs, CDs, books, and more in emails from numerous people. I do not jump and pay money just because I might want the free offer. I do not see anything free if there are associated costs for me to receive any so-called free item.

Free used as an adjective by definition means, “costing nothing”. As consumers, are we now accepting that the word “free” no longer has the same definition or meaning found in dictionaries? Are we willing to allow someone to use words as they wish and no longer follow the lexicon of English?

Charging any fee associated with an offer of a free item by the definition of free, is a misrepresentation of the offer. Why would anyone trust the person making the offer, or anything he or she says, or represents? I for one am tired of free offers that require any payment associated with the offer for me to receive a free item.

What do you think about paying a fee for a free item?

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author’s Social Media at: http://xeeme.com/RobertMedak

If you would like help making your copy better, a review of your copy, or have any questions about working with a freelancer, please use the contact form.

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