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What do you think, is ethics dead? Was there ever ethics?

Ethics is knowing the difference between what you have a right to do and what is right to do.”    — Potter Stuart

This requires a moral code other than being selfish and following the libertarian philosophy touted by Ayn Rand, which it seems many of today are following.

Ayn Rand is more about the individual and not altruism and thinking that we are the tribe of human beings on a spinning planet where we must all get along and consider the other person’s point of view.

It is not necessary to agree with opposite points of view, we can agree to disagree while we should consider why does that person have their opinion as we have ours.

Is it because of certain life experiences, some trauma in their life, some trauma in our life, a different socioeconomic condition, different level of education, blue or white collar; there may be many reasons for a person’s outlook and philosophy of life and moral code thereby their ethical stand.

Do you think ethics are taught at home? Should ethics be taught in school?

To me, it really seems visible today that ethics is not something exterior to the economy, which, as technical matter, could function on its own; rather, ethics is an interior principle of the economy itself, which cannot function if it does not take account of the human values of solidarity and reciprocal responsibility.” — Pope Benedict XVI

Is Pope Benedict XVI, right?

Today’s economy is a situation where some of the richest families pay the lowest wages forcing employees to go on food stamps and various government programs which cost taxpayers millions while the families get billion-dollar tax breaks adding to their enormous wealth.

Yes, greed in America is alive and well.

Ethics also contain the truth, not blaming others when they are not at fault, like blaming emigrants for job loss when the reality is automation and technology has cost many jobs that used to be in manufacturing.

Where workers would take days to make a product a robot can do the same in hours without pay, breaks, workers comp, medical benefits and more negotiated in good faith by unions. It is easy to blame others than looking at the root cause of the problem in the cold light of day.

What is morality?

I have to live for others and not myself; that’s middle-class morality”  — George Bernard Shaw

Morality is your moral code, which determines your ethics.

The question for you is, where did your morals come from?

Your parents, friends, church, school, books or somewhere else.

Do consider what is the right thing to do or just do for yourself without regard to the consequences?

Are the consequences of your actions someone else’s responsibility?

Is taking someone’s work and taking credit for it ever okay just because you can make money as happens to authors thereby negating their time, effort, and creativity that they should rightly profit from and not the one who stole/pirated the work of others.

Although, intellectual rights, copyrights, and so-called protections, finding the perpetrator and taking them to court is no easy and expensive, which many others can’t afford.

Ethics or simple honesty is the building blocks upon which our whole society is based, and business is a part of our society, and it’s integral to the practice of being able to conduct business, that you have a set of honest standards.”  — Kerry Stokes

Business Ethics Pledge

In my opinion, doing the right thing is the right thing to do.

I do hold myself to a high standard when it comes to ethics.

My standard is:

“I also turn down work because of my stand on honesty, integrity, and quality.

Authenticity and originality are my primary goals in everything I do.

To do less is to diminish me as a person, and brand.” 

Think about it! Is ethics dead?

Yes or No? Why or Why Not?

Author

Robert Medak

Freelance Writer, Blogger, Freelance Editor, Freelance Proofreader, Reviewer learning marketing

 

 

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Lessons learned in twenty-seventeen

As a septuagenarian, here is an overabundance of noise on the Internet and Social Media put forth by people whose aim it seems is to separate you from your money offering advice and high-priced packages that offer no guarantee of even a modicum of success.

Let’s face it, how hard is any individual going to submerse themselves into a book, video or audio package when life and overdue bills are staring them in the face while wondering if tomorrow they will become unemployed as corporations and laying employees off.

One can see that corporations are only interested in one thing, their shareholders, and CEOs, and not employees. Immigrants are not the cause of the loss of jobs as many government officials espouse. Automation and corporate greed have done more to decimate the middle-class working family than Immigrants over the course of the past several decades.

Politicians claim there is no war on the poor and middle class.

Starting in the 1970s, look at Social Security. People pay for Social Security through payroll taxes to safeguard form retirement since many companies didn’t have retirement packages or lost them through Wall Street Investments. The government when to the Supreme Court loaded with conservative justices and won the right to call Social Security an entitlement and could use the money for funding government.

Now the Conservatives want to eliminate both Medicare and Social Security which are funded through payroll taxes and squander money in areas that accomplish only lessen the quality of life and living standard while seeking in creative a class of slaves for the rich by people who have been in Congress longer than many of their constituents have been alive and completely out of touch with reality. While the working class lives on a budget to keep from living in utter poverty the Government is running such massive deficits that our great-great-grandchildren’s great-great-grandchildren will be lucky to pay off if there is any world left for them with the pollution and atmospheric changes the current corporate and government is willing to leave for them.

We have already seen the death of the Great Barrier Reef, the extinction of many species of animals, destruction of rain forests, pollution of rivers and lakes, fish in the oceans that are inedible because of mercury and radiation. Why some in Congress care? They’re rich and their children don’t need to worry because they will never have to work a day in their life like the other eighty to ninety percent of the people wondering how to pay for health care, prescriptions, and generalized living expenses as most Americans do.

What many fail to realize is that America is the only country without a designated language and the highest prescriptions and medical cost of any modern industrial nation on Planet Earth.

America is slowly slipping from the ranks of most educated and well-read amongst many nations.

Looking Forward to Twenty-Eighteen

Contrary to the noise, the only person responsible for the success or failure of my second career is ME! 

Amidst a litany of medical conditions one of which I have some lingering side effects today preclude me from working anywhere else but from home.

As individuals, we are the only ones responsible for our lives past, present, and future. If there were ever a time to put on the adult pants, that time is now for we can rely only on ourselves for our own lives.

Partnerships are only good for each person taking one-hundred percent responsibility for making the relationship work.

I chose as my second career one that is singularly individual, frustrating with steep learning curve because learning only comes from doing and practicing to ever improve; each day is a new beginning to strive for being better than the day before. Perfection is never the end game but only to be better than the day before. The career I chose is one that my it nature is a solitary existence and one that is good for a person due to certain physical limitations must be a partial recluse.

My second career seemed the first choice as someone who is an avid reader of all genres from the classics to contemporary but must state a preference for some long dead composition.

I choose to peddle my wares, as some have suggested lower than I should that hurts their rates, I choose to work with newer authors to help them create the best composition possible on a meeting of the minds.

Editing is somewhat subjective while following given grammatical, punctuational, spelling, and typographical rules. One must also consider sentence structure and linguistic norms.

As Nathaniel Hawthorne said, “Easy reading is damn hard writing.”

That quote says it all. Authors write for themselves but also with a reader in mind. Anyone aspiring toward authorship must keep in mind that being an author is akin to an entrepreneur.

Authors need a platform, a website, marketing, a following, PR, social media, publishing, editing, proofreading, formatting, indexing, bookkeeping, and more. Sounds like an entrepreneur doesn’t it. Yes, writing is a business and deserves to be handled as one.

To this end, for twenty-eighteen, I will be removing distractions, taking some online courses and dive into reading the numerous books on style and others to improve over last year and allow more time in my day for many creative endeavors.

The biggest challenge is determining what is working or isn’t working when it comes to promotion and branding for what I loosely call a career with only a few one of clients.

I must be more proactive in finding clients willing to trust that I can deliver quality.

My second Career:

Freelance Writer

Blogger

Editor

Proofreader

Reviewer

Learning Marketing and Branding

Twenty-eighteen, a new beginning and a better year than twenty-seventeen!

Author

Robert Medak

Please feel free to comment or begin a discussion on this post or any post on this blog.

 

 

 

 

In 2003, I was in my thirty-seventh year with SBC (Originally Pacific Telephone & Telegraph that was a subsidiary of American Telephone & Telegraph known as ATT. In 1984 The Bell System was divested into Baby Bells. PT&P became Pacific Bell or PacBell. SBC bought out PacBell and later bought the name ATT. I offer this history as a side note to bring together what follows.)

While working for PacBell, I was diagnosed with Meniere’s Syndrome and some other medical conditions. The most important one is the Meniere’s.

There are four symptoms to Meniere’s.

  1. Hearing Loss
  2. Fullness in the Ear
  3. Tinnitus (Ringing in the ear.)
  4. Vertigo + Nausea (Spinning world and sometimes vomiting)

I was blessed with all four symptoms. This is something one just learns to live with like taking B12 Injections for pernicious anemia You get used to it because there is no viable alternative.

In 2003, thanks to the Meniere’s, and unseen and less understood condition was not doing my attendance was less than exemplary. Fortunately, the company was offering an early retirement package to employees with enough time and age. I was lucky enough to be offered such a package. With termination because of attendance issues, this was a no brainer, I took the package in December of 2003.

After three years of retirement, I wanted something to do that keeps my mind active. I did a lot of volunteering. Friends of the Library, Citizens on Patrol, Worked in the Senior Citizens Thrift Store, Treasurer of Serenity Haven Animal Rescue and Sanctuary, Parliamentarian of the Citizens Club, President of the Fire Safety Council, events coordinator, publicist, and PR person for Serenity Haven. While I kept busy, there was still something missing.

In 2006, I began reviewing books. Having been an avid reader for over half a century by that time I noticed that the books I was reviewing could do with some proofreading if not large-scale editing.

Later began my career as an online copywriter of various subjects and interning as an online copy editor. My reviews offered me the opportunity to edit manuscripts and do some PR for the author of a book.

Since I am on a fixed income with a scant budget I have had to wear many hats.

I am a CEO, CFO, CMO, COO, CCO, Editor at Large, Content Creator, Publicist, and PR Department, which means always something new to learn and practice on a DIY basis.

MY WHY

I have thought about this question from the first time I heard it.

For me, it is not about the money, but helping people, small businesses, entrepreneurs, authors, unpublished authors, or anyone who needs the services of a proofreader or editor with a limited budget and can’t afford the services that cost hundreds or thousands of dollars.

Because of a litany of medical conditions and medications that require a regulated schedule I work from home that requires little to no overhead and able to work inexpensively passing savings onto the client.

I have read Asimov to Zola, Classics, Romance, Business, Medical Texts, Fiction, Nonfiction, Sci-Fi, Horror, Fantasy, and just about any genre there is.

I have had discussions about various authors with people.

I was fortunate to meet and have two books autographed after a talk at Southwest Manuscriptors Torrance, CA by Ray Bradbury.

As Mr. Bradbury explained it, his writing teachers were the tomes he found in the library.

His advice was invaluable. By reading everything one can learn to write, but only if they write something every day. One’s first work may be horrendous but should improve as time goes along. Very few people are born writers without some work before.

It usually takes time and hard work to become an overnight success.

My main drive is to help writing become better by eliminating clichés, redundant words, spelling, punctuation, passive sentences, and any other items from a reader’s viewpoint.

As Nathaniel Hawthorne said, “Easy reading is damn hard writing.” Ask any author if they agree and most will.

It a form of paying it forward. It is all about the copy and making it the best possible for the reader.

I have been chastised for the prices I charge causing others to not make as much for their work.

I don’t care. I charge what I do because I know that many authors can’t afford an expensive editor or proofreader when they self-publish.

I believe that there should be an editor for every author that the author can afford to work with without having to take out a home mortgage to pay for.

Does this “MY WHY” make sense?

Talk to me about it. I love discussions and helping people where and when I can.

I also deliver honest unbiased reviews and have been known to call out authors when there is something amiss for the reader. An Example is non-consistency of terms or in one case of a new writer the protagonist leaves in a truck to go to town and then gets into a car to come home but it is meant to be the same vehicle. If it starts a truck it stays a truck unless it is sold and a car is bought.

This sounds simple but can through the reader off and screams amateur.

Authors want to be taken seriously for their work and have readers. When a reader reads a book that hasn’t been properly edited they either stop reading or never read that author again. Readers who spend money for a book have an expectation of quality. An editor helps with the quality.

NOTE: I would appreciate comments you may have about this post.

Author

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing

I also turn down work because of my stand on honesty, integrity, and quality.

Authenticity and originality are my primary goals in everything I do.

To do less is to diminish me as a person, and brand. ”

—- Robert Medak

There are many job boards and opportunities for academic writers. I have chosen to never write academic articles.

You would probably ask me why?

For me, it is about a moral code I developed decades ago. I believe strongly in honesty, integrity, and quality.

  1. If I were to write an academic paper and a student were to turn it in as an assignment: He/She has plagiarized. It isn’t his work.

  2. He/She hasn’t learned anything. This is the purpose of an academic paper. Research and fact finding thus gaining experience and knowledge.

  3. He/She has not learned how to rely on themselves.

  4. He/She is taking the easy way out by cutting corners.

Even the possibility of academic articles being used for this purpose is enough for me to have no desire to write academic articles.

Example:

A number of years ago while in college, I wrote a paper on Microwave Vaccum Tubes. I designed an electronic schematic showing all formulas concerning the parts list and how I derived the values for the components.

There were reasons that this work was assigned. What would I have learned if I had ordered an academic paper?

I also did a review of a book for a political science course taken for my major.

These were for separate courses that showcased my work, not someone else, the grades received were earned my me.

By doing the work I proved that I am not part of the almost 50 percent of today’s freshmen applying to community college must be remediated because they are unable to perform college-level work.

Businesses are spending 3.1 billion dollars a year remediating employees because colleges students do not have adequate communication and math skills for today’s businesses.

Being an old-school grammarian, there are times when visiting websites, readers should be appalled by the grammar and punctuation errors, verb-subject agreement, and poor writing.

Granted, that typos are impossible to catch everyone. The point is, that before anything is posted to the internet or any media it should be thoroughly edited and proofread.

Read and you will find words being used that show a lack of the basic understanding of English.

Where have native English speakers learned that it is okay to use learnt when they mean learned?

Just because a word has been added to a lexicon doesn’t mean it should be used instead of the proper word.

Social media and texting is the downfall of proper English, I can’t speak for other languages since I don’t speak any.

How are your communication and math skills?

Do you read?

Do you practice your communication and math skills?

Do you spend time expanding your vocabulary?

Through the use of judicious use of proper English for verbal and written communication will help in clear and concise communication to establish what the communicator is trying to say and have it understood whoever hears or reads it.

© 10/24/2016 All Rights Reserved

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader,and Reviewer

Can an introvert also be an entrepreneur?

Only you can answer this quest for yourself.

Working from your home helps since you only interact with people via social media or the telephone.

As with anything in life there are divergent paths and there is not a single path for everyone.

All paths lead to pros and cons that you must determine for yourself, and if you are willing to accept the responsibility for your choosing your path.

I offer this caveat, never spend more than your budget will allow and never go into debt to fund your freelancing business.

How comfortable and transparent are you working from home?

By transparent, I don’t mean giving out your personal information. I mean is being your authentic self.

Clients don’t purchase from people they don’t know or don’t trust.

Honing your interpersonal skills is a must to build trust through building relationships with visitors to your blog, website, and social media platforms.

It is how and how often you interact with others in your circle of followers and those following you. Are you helpful, do you answer questions, how often you blog, do you offer education, do you offer value. Why should someone interact with you if you don’t interact with them and other in your chosen niche.

Each individual must create their own schedule of interacting on social media and how much they are willing to interact online,

What does it take to become a freelancer?

I have written about this in posts on this blog. One post is The 7 P’s of Freelance Writing. It was written back some time ago.

In that post, I mentioned certain items that apply to general freelancing as well.

These items are:

  1. Performance –
  2. Presentation –
  3. Professionalism –
  4. Polish –
  5. Personal Contact –
  6. Persistence –
  7. Patience –

I could write about what these words mean to me but if you want to be a freelancer, you will have to find out what these words mean to you in your business, because freelancing is a business, and it you fail to treat it like a business your business is destined to fail.

Call Yourself a Freelancer and They Will Beat a Path to Your Door

First, forget about that happening, especially if you’re an introvert.

Second, do not quit your day job until you are making enough to allow you to do so. Each person must make that determination on just how much money they need to live the lifestyle they wish to continue living or compromise living on.

Third, if you are in the United States, think about what the federal, state, and local government might think about you doing business from home if clients come to you.

Fourth, if you work for someone or a company that has a benefits package, are you willing to give that up and start paying your own way by freelancing full-time.

Fifth, consider the fact that as a freelancer you will be competing against other freelancers from around the world and some probably willing to work cheaper than you.

As a newbie freelancer, you have no portfolio, no reputation, and face it; no experience working with clients and understanding their needs.

Start slowly and build your credibility, reputation, brand and what is unique about what you have to offer potential clients so they choose you over another freelancer that has been doing it longer than you.

What is your Plan?

Have you thought about the following?

Do you even have a plan on how to proceed?

Have you written a business Plan?

How are you going to finance your freelancing?

Where are you going to work from?

Are you planning on establishing a separate business bank account?

What are you going to name your business?

Have you thought about a domain name for your website?

Are you going to create a blog?

If you are on social media, are going o create a separate business social media account.

Are you going to have a business phone and business cell phone separate from personal ones?

What about selling via a separate voice mail than your home voice mail?

Does this give you pause for thought?

I trust it does because there are many things to think about when calling yourself a freelancer and being willing to do whatever and however long it takes to become a freelancer making a living.

Many of the household names in online marketing have been at it for years. It is possible to take years to become an overnight success.

Any business that is still around started as a start-up and worked hard to become a success.

Have Questions about Running a Business

If you are in the United States, there are sources of information online at the following:

Federal Trade Commission – https://www.ftc.gov/

Small Business Administration – https://www.sba.gov/

Secretary of State for your state

Tax Board for your state

The county business license

The city council for the city you live in

Entrepreneurs take note:

If you want to be in business as a freelancer you are considered a consultant or contractor you are responsible for all of the regulations for any business doing business in your area.

Take care to cover yourself with insurance and incorporation to protect your personal assets.

I am not an attorney and only suggest you consult one when starting your freelancing to protect yourself from a lawsuit or potential damages from your actions as a small business owner.

As an Entrepreneur

The money you make from freelancing is not yours, it belongs to the business you created and belongs to the business for future growth and success.

All you get is a salary for which you are libel for all taxes, withholding and any other required payments to the Federal, State, and Local governments.

If this is not what you are prepared to deal with on your own or hire a CPA, think hard if you are ready for freelancing.

Freelancing is not for the faint of heart.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

I welcome questions and try to answer them to the best of my ability. Use my contact page.

Use my contact page if you have any questions.

Are You a Magpie, always looking for the next shiny object, the male Magpie is always on the look for the next shiny object to entice a mate with the number of shiny objects.

Many entrepreneurs feel that the more they can learn or listen to the newest webinar, buy the newest book, listen to the newest podcast, spend untold dollars on anything or everything from the next guru they hear about.

Everyone feels inadequate at some point, whether newbie or seasoned. No one can live their life in their comfort zone, especially when starting out.

Most people have heard of “Chicken Soup for the Soul” by Jack Canfield. He received one-hundred and forty-four rejections of “Chicken Soup for the Soul” before finally being published.

How do you think he felt? Maybe inadequate? Was his idea a good one or a bad one? Was he chasing shiny objects? No he kept moving forward. 

When is it time to walk the walk?

How many books do you need to read? How may programs do you need to buy? How many gurus do you need to listen to before you pull up your adult pants and get started doing?

If you’re afraid of failure, guess what. If you take personal responsibility for the outcome of your actions, you can learn more by failing than you can by success.

Failure is part of life. Do you think Thomas Edison was successful with every invention on the first try? No, but he did learn what didn’t work. The same goes for freelancers, entrepreneurs, and businesses. Each one must find what works for them.

There is, no one size fits all, if there were, every business would be the same to some degree.

You are an individual, you learn at a pace and mode that may be different from the next person. What you need to learn is what works for you and what makes you different from others.

There are myriad businesses, entrepreneurs, and freelancers to choose from. What makes you different from the crowd, why should someone trust you with their project? This is what you need to learn about yourself and exploit your differences to build a trusting environment with your clients. Clients will not work with someone they don’t trust or have some form of relationship with.

Human beings have strengths and weaknesses. The entrepreneur’s job is to identify them and use them to their advantage.

Stop reading and spending your cash on the next shiny object and start doing the work needed to become a success, whatever that means for you. Realize that what you consider success may not be what someone else considers success. Only compare yourself to you, never someone else.

Comments or discussions are welcome 

Author

Robert Medak

Freelance Writer, blogger, editor, proofreader, and reviewer learning marketing

What to do when Health Issues Ruin Your Week

Living with a number of diagnosed medical and emotional conditions:

Anxiety, Diabetes Type 2, Gout, Hypercholesterolemia, Meniere’s Disease, Neuropathy, Osteoarthritis, Osteopenia, Pernicious Anemia, and Supraventricular Tachycardia. I have a small pharmacy in my home because of these conditions.

The week of November 15, 2015 was not a good one for me. This is not an excuse for not keeping up with reading and learning about how to increase traffic and marketing my services online. It just takes longer.

On Wednesday November 15, 2015, my wife and I needed to run some errands. While out of the house, many physical manifestations began to arise. Their toll felt for days afterward.

I am grateful to be able to work from home with no supervisor hovering over me, wondering why I’m not busting hump on the latest project. I did have some problems with supervisors at my job with PacBell, a contributing factor to my retiring early. I retired at age 58.

As age crept up on me, so did other medical conditions. Cataract surgery for one. These are the “Golden years”.

 

If you are living with health issues

First, create a sick day plan.

The sick day plan should include working on some aspect of your business. Being under the weather doesn’t mean you give up. It only means you may have to rearrange your schedule.

Second, keeping up with clients.

If a time comes when you are not 100 percent, you need to contact your client and let them know, especially if any illness may adversely affect the timeline you’ve given them for their contracted project.

Looking like an amateur to your client is horrendous to your business and personal reputation by not keeping them up to date on their project.

Third, always keep as healthy as possible.

When working, you must consider making time for yourself. You must eat, exercise, and take mental health breaks to maintain optimal health. Maintaining a healthy lifestyle is important for you and your business. If you are not 100 percent, your business won’t be either.

Your health is more important than your business if you work from home as a freelancer or consultant.

I can attest to this from personal experience.

Consider creating a wellness program for optimal health that will allow you to run your home based business efficiently and effectively.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing.

 

Contact me with any questions you may have, or about my services.

Leave a comment. I would like to know your thoughts about this site.

Many People Want to Work from Home

Unfortunately, working from home isn’t as easy as some portray. Many individuals and companies are willing to tell you it is, if only you buy this book, program or software, their agenda is to make money from you.

A Bit about Who I am

I have no agenda other than to help people by what I have learned from nine plus years working from home trying to build a business online. I began this journey three years after retiring from a job I held with a company for thirty-seven years.

The company was downsizing and wanted older employees to retire with a package that was hard not to accept.

Because of medical conditions, my wife and I decided it was time to take PacBell up on their offer. I retired in December of 2003 and began my journey my way in February 2006.

Along my journey, I added other services because the company I was contract with asked me to edit a manuscript besides the reviews I was writing for them. Through that company, I began to contract for another company as a reader and writer.

I would read books and determine if a book was worthy of being printed and to write a review if my opinion was yes the story should be considered for publication. Almost the duties of an acquisitions editor.

I have interned as a copy editor for and online site and worked freelance from job boards. I mention this only as a bit of background of what I’ve done from home.

Work from Home

First, ask yourself why you want to work from home.

  1. Freedom
  2. Money
  3. Be your own boss
  4. More time for life (Family, friends … etc.)
  5. Something you feel qualified to do (Would you do it if you never received money for it? This is what passion is all about.)
  6. Make some extra money

Second, forget about life work balance if you want to grow your business and be able to afford to quit your 9 to 5 job. Until your work from home scheme is able to pay for your present lifestyle, don’t quit your day job.

Third and perhaps the most important, how many hats you are willing wear in your business.

Hats? Yes, hats. Let me list a few hats unless you have deep enough pockets to outsource them.

  1. Office manager
  2. Accountant
  3. Business plan writer
  4. Content writer
  5. Data Processor
  6. Entrepreneur
  7. HTML manager
  8. Marketer
  9. Networker
  10. Programmer
  11. SEO manager
  12. Social media manager
  13. Web designer

There may also have to wear other hats that may crop up while running a business. You must be quick on your feet and flexible. There are always challenges and opportunities to learn more about being a contract employee.

There may be state, county, and local licenses and taxes that may be required to run a business from home.

As a work from home freelancer, you will be responsible for health insurance, business insurance, records, keeping books for the IRS if you are in America. You will be paying quarterly taxes.

How will you conduct your business? You will need to consult an attorney to make a decision to be a DBA (Doing Business As), LLC (Limited Liability Corporation), or an S or C Corporation.

Each has pros and cons. I highly recommend you consult an attorney to explain the differences to you so can make an informed decision.

What do you need to Work from Home?

  1. High speed internet
  2. Computer with sufficient RAM and Hard drive space for business only
  3. A dedicated business telephone line
  4. A dedicated workspace free of distractions
  5. A separate business bank account
  6. Voicemail

As you can see, working from home is far from as simple as some think. It is hard work and long hours to create a thriving home based business.

It is not all downside; there are many benefits to working from home, one needs to look at the reality of working for themselves in a home based business.

Any business is hard work and long hours to make is successful.

If you decide to go into business, think about what I’ve said here and be clear about what your motives for going into a home based business are.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

What do I mean by “You are Your Platform”?

Are you online?

Whatever you post, how you interact, are you helpful and engaging, have you built trust with your contacts, do you add value, and this is your platform (You).

Are your interpersonal skills good or do they need work so potential clients want to work with you.

What happens when someone Googles your name, what will they find on sites like Facebook and other social sites. Are you sure that everything you post portrays you in a good light and someone that is a good fit for people searching for what you offer.

You must always guard your reputation because it is all you have to put in front of potential clients. Do not post pictures or rants that portray you as someone extreme with views that might reflect a negative persona. This could hurt your chances to convert visitors to your site.

You as a platform, may be a foreign concept but think of it as applying for an open position. The open position is your client has and you want it. You have to present yourself as the best choice or their open position. The question is does your online and offline person reflect you as the best choice because you are in a competition with others. Why are you the best? Do you bring value?

Does your persona reflect confidence and trustworthiness? If it doesn’t, you could lose out on jobs you might like and feel are in your wheelhouse.

You must always put you best foot forward at all times. One way to do this is to answer questions that others online and offline may have. Be helpful and pay it forward. You’ll be surprised what you get back in return. Be the go to person for your niche.

If you are helpful and offer value to clients, your chances of getting referrals and testimonials increases without have to work at it, happy clients are your best advertising.

Consider being a lifelong learner by keeping up with the changes in your niche and the Federal Trade Commission rules if you are in the United States. 

Author

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing.

Many people in business on the internet have heard the term “Content Marketing” but may not completely understand what the term means.

The Content Marketing Institute (The Content Marketing Institute is a place of resources and training for anyone interested in learning about content marketing) says of content marketing,

“Content Marketing – Formal Definition

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.

Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services.”

This may be a bit too formal for some. My definition of Content Marketing is this:

The creation of value added content (any medium such as a blog, website, social media, networking, etc.) that explains what you as an entrepreneur, freelancer or small business owner have to offer that is of benefit to your customers.

I would also like to add the definition of the term “copy” which I use quite often when writing about blog posts, articles, press releases (PR), etc.

According to the definition found in Merriam-Webster’s Collegiate Dictionary Eleventh Edition “Copy” is:
4 a: matter to be set esp. for printing.

b: something considered printable or newsworthy – used without an article
c: text esp. of an advertisement

Copy is anything suitable for printing. Is a blog post suitable for printing? When you hit the post button, your post is electronically printed. Therefore, anything created that involves text is copy.

Content consists of video, eBooks, whitepapers, infographics, case studies, how-to guides, etc. Content is any media that positions you to drive traffic to your business with an audience looking for what you have to offer.
In subsequent posts, I will be covering more about the marketing aspect of content as it relates to your ideal customer.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

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