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Lessons learned in twenty-seventeen

As a septuagenarian, here is an overabundance of noise on the Internet and Social Media put forth by people whose aim it seems is to separate you from your money offering advice and high-priced packages that offer no guarantee of even a modicum of success.

Let’s face it, how hard is any individual going to submerse themselves into a book, video or audio package when life and overdue bills are staring them in the face while wondering if tomorrow they will become unemployed as corporations and laying employees off.

One can see that corporations are only interested in one thing, their shareholders, and CEOs, and not employees. Immigrants are not the cause of the loss of jobs as many government officials espouse. Automation and corporate greed have done more to decimate the middle-class working family than Immigrants over the course of the past several decades.

Politicians claim there is no war on the poor and middle class.

Starting in the 1970s, look at Social Security. People pay for Social Security through payroll taxes to safeguard form retirement since many companies didn’t have retirement packages or lost them through Wall Street Investments. The government when to the Supreme Court loaded with conservative justices and won the right to call Social Security an entitlement and could use the money for funding government.

Now the Conservatives want to eliminate both Medicare and Social Security which are funded through payroll taxes and squander money in areas that accomplish only lessen the quality of life and living standard while seeking in creative a class of slaves for the rich by people who have been in Congress longer than many of their constituents have been alive and completely out of touch with reality. While the working class lives on a budget to keep from living in utter poverty the Government is running such massive deficits that our great-great-grandchildren’s great-great-grandchildren will be lucky to pay off if there is any world left for them with the pollution and atmospheric changes the current corporate and government is willing to leave for them.

We have already seen the death of the Great Barrier Reef, the extinction of many species of animals, destruction of rain forests, pollution of rivers and lakes, fish in the oceans that are inedible because of mercury and radiation. Why some in Congress care? They’re rich and their children don’t need to worry because they will never have to work a day in their life like the other eighty to ninety percent of the people wondering how to pay for health care, prescriptions, and generalized living expenses as most Americans do.

What many fail to realize is that America is the only country without a designated language and the highest prescriptions and medical cost of any modern industrial nation on Planet Earth.

America is slowly slipping from the ranks of most educated and well-read amongst many nations.

Looking Forward to Twenty-Eighteen

Contrary to the noise, the only person responsible for the success or failure of my second career is ME! 

Amidst a litany of medical conditions one of which I have some lingering side effects today preclude me from working anywhere else but from home.

As individuals, we are the only ones responsible for our lives past, present, and future. If there were ever a time to put on the adult pants, that time is now for we can rely only on ourselves for our own lives.

Partnerships are only good for each person taking one-hundred percent responsibility for making the relationship work.

I chose as my second career one that is singularly individual, frustrating with steep learning curve because learning only comes from doing and practicing to ever improve; each day is a new beginning to strive for being better than the day before. Perfection is never the end game but only to be better than the day before. The career I chose is one that my it nature is a solitary existence and one that is good for a person due to certain physical limitations must be a partial recluse.

My second career seemed the first choice as someone who is an avid reader of all genres from the classics to contemporary but must state a preference for some long dead composition.

I choose to peddle my wares, as some have suggested lower than I should that hurts their rates, I choose to work with newer authors to help them create the best composition possible on a meeting of the minds.

Editing is somewhat subjective while following given grammatical, punctuational, spelling, and typographical rules. One must also consider sentence structure and linguistic norms.

As Nathaniel Hawthorne said, “Easy reading is damn hard writing.”

That quote says it all. Authors write for themselves but also with a reader in mind. Anyone aspiring toward authorship must keep in mind that being an author is akin to an entrepreneur.

Authors need a platform, a website, marketing, a following, PR, social media, publishing, editing, proofreading, formatting, indexing, bookkeeping, and more. Sounds like an entrepreneur doesn’t it. Yes, writing is a business and deserves to be handled as one.

To this end, for twenty-eighteen, I will be removing distractions, taking some online courses and dive into reading the numerous books on style and others to improve over last year and allow more time in my day for many creative endeavors.

The biggest challenge is determining what is working or isn’t working when it comes to promotion and branding for what I loosely call a career with only a few one of clients.

I must be more proactive in finding clients willing to trust that I can deliver quality.

My second Career:

Freelance Writer





Learning Marketing and Branding

Twenty-eighteen, a new beginning and a better year than twenty-seventeen!


Robert Medak

Please feel free to comment or begin a discussion on this post or any post on this blog.






Eight Forms of Content for Online Content Marketing:

Blog Posts

These types of blog posts should speak to the visitor’s pain point. They should answer the question of how you can help them with their pain point. They should contain relevant information, How-To, and educate them.


Is there a book or guide you can write that is relevant to your product or service that you can offer to visitors to your sites? Something that can explain about your product or service that will explain what you have to offer.

Let’s say you design websites for example. You might write an eBook explaining some aspect of a website that draws traffic and offer it as a reward for visiting your site.


Do ever offer contests, freebies, or other items to people on your email list? Sending emails or a newsletter to your list is a chance for you to enter the world of your visitors with items only to subscribers. I chance for you to offer posts about the niche you serve, and possibly a ready market to make purchases of your product or service.

How-To Guides

Here is your chance to offer some of your expertise within your niche that shows you are a go to person for help when someone has a problem not in the how-to guide.

It’s almost impossible to cover every possible problem that a person might run in to. This is a way to build trust with a potential customer. Something you said actually works.


If you spent any time on the internet, you may have seen these. These are rectangles or some other shape containing graphs or information, which offers information about a specific subject, and posted on websites, social media and other venues.

A bookmark with information about a specific book or a play, a store is an example of an infographic that has been around before the internet. It is only recently the he term infographic widely used.


This is you chase to repurpose your blog posts to create something that people can listen to or their tablets or smart phones. You can offer information about your product or service by talking about the product or service in a way that is educational and not push sales only.

What can you come up with that you can create a video or audio about the product or service that can help educate the listener or viewer? Something they can learn and apply to help them with what they do or need to accomplish. What did they search for to end up at your podcast?

As with all content, it must offer relevant context of their search.


These videos are not your home movies but could be instructional, informational, and educational. Here is where visitors get to know you and what you offer, a chance to begin building relationships, with whoever visits or stumbles across your videos.

This is your opportunity to present yourself to viewers. You, a real person and not some anonymous name on a screen, it’s better to see the person to build trust than just some name that could be anyone on the internet.

Once again, and opportunity to help viewers with instruction or education and allowing your viewers to meet you, a real person, not just a name, now you are a name and a person they can relate to.


Your website is where you offer your product or service, make contact, offer testimonials and a way for visitors to contact you, ask questions and interact with you.

This is a place for your story. Websites are a place where you can explain about your product or service, a site where you can list your services or product where visitors can read more about them and purchase.

A place where all of your contact information is in front of visitors to connect with you, ask questions or request a quote for a specific project they may need your expertise for in relation to how you charge.

All of the above is content marketing basics.

As you can see, there are many forms of content marketing. The next thing you need is a content marketing strategy.

I plan to cover content marketing strategy later in this series of posts about content marketing.


Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing.

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