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The first step is to consider your niche and the content relevant to that niche.

Content is not about your product or services. Content is about educating, engaging, helping, and informing your readers to build relationships, not sell your stuff.

This may sound counterproductive, but content is establishing relationships to build trust. Would you buy something from someone you don’t know or engage in a business deal with someone you don’t know? Then why should your readers?

The art of selling online is building trust through establishing relationships, not trying to sell your product or service to everyone that visits your site. You start by helping them through their pain point first before you try and sell.

I may be in the minority, but I believe in helping visitors to my blog and social sites over trying to sell them my services. I am willing to answer questions or offer suggestions to everyone; do you.

Don’t use jargon or large words in conjunction with complex sentences when plain English will suffice. Readers of your content should get the point you are making with ease by the use of concise writing.

Content marketing involves all content from social sites, blogs, and websites with relevant content to your product or services. Your content is your chance to position yourself as an expert in your niche and build trust with your traffic by engaging with visitors.

Your content must be relevant to what people are searching for by using search engines. Also, remember, nothing happens overnight. It takes some time to build a following and trust. If you expect instant sales, you are going to be disappointed.

Be engaging and helpful first before trying to sell products or services. A chance for you to talk more about your product or services is via newsletters when a visitor signs up for it on your site.

Content marketing might be an email if visitors opt in to receiving emails for special sells or special coupons or email only products or services and have an easy way to opt out of emails.

Send a free item if they opt-in to receiving a newsletter or emails. Many people like getting something free, and are probably willing to share their email address with you to receive it.

Free should mean free, not free if they pay shipping and handling. Something you can send an electronic copy of, and always be courteous with a thank you note when the sign up to your list of people willing to receive your emails or newsletter.

This is how to run your content marketing.


Robert Medak

Freelance writer, Blogger, Editor, Proofreader and Reviewer learning marketing

First, before you get to the quiz, there are three types of a home-based business.

  • You work with customers via telecommuting
  • Customers come to your residence
  • You visit the customers location

Each has their own requirements.

Now for the quiz:

  • Have you ever run a business?
  • Do you have a business plan?
  • What is your mission statement?
  • Do you have a marketing plan?
  • Do you have a marketing budget?
  • How much money do you have for startup?
  • Have you thought of a domain name that explains your business?
  • Have you thought about Internet presence?
  • Have you thought about web hosting?
  • Who will design your site?
  • Have you thought about a blog?
  • What is your social plan?
  • Do you have reliable high speed Internet?
  • Do you have a computer less than two-years old?
  • Do you have a separate phone line with voicemail?
  • Have you checked the requirements for running a home-based business?
  • Do you need special permits or a business license to run your business?
  • Have you thought about business insurance?
  • Do you have space in your home to run your business?
  • Who will do the business accounting?
  • Who will keep records?
  • Who will create and maintain a schedule for the business?
  • How many hours are you willing to work in your business?
  • How many hours are available for your business?
  • How much of your business can you afford to outsource?

Outsourcing can be expensive, unless you have a large budget, all aspects of running your business is up to you. Do you know where to find and choose the right person to outsource to for your business?

NOTE: Never spend more money on your business than you can afford without going into debt.

Remember that many businesses fail within the first six months.

Do your homework before jumping into entrepreneurship.


Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

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From an entrepreneur to corporation need an Internet presence to run and grow a business in today’s digital world.

The problem that most people are not clear what “presence” means in plain English. There is some much jargon, so-called gurus, marketers, and others with software, books, PLR, and more all selling for a price.

No one needs to spend money on programs, software, which are, one size fits all type of hype.

Building a presence takes time, and patience. There are no shortcuts or special software that can build a presence that reflects you, you are unique because of your life experiences, and you are not the same as everyone. You work the way you do because of who you are by the life you

There is no question as to whether or not you need an Internet presence, anyone working online needs one, and even brick and mortar businesses need a presence.

How to Build an Internet Presence

  • Have a website
  • Have a blog
  • Social network
  • Social media
  • Comment on other people’s blogs
  • Build relationships via social media
  • Join social groups related to your business
  • Build a portfolio
  • Be engaging
  • Answer questions
  • Ask relevant questions to your business or engagement
  • Post subjects relevant to potential customers/clients
  • Do not be spammy
  • Do not be all about selling
  • Do not be pushy

It is not as hard as it seems, it just takes time to build a respected presence, or unrespectability because of how you present your business online.

Just be ethical and real in all you do so your business remains in a good light.

Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing
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An example of spam in a social networking webs...

An example of spam in a social networking website (i.e. orkut) (Photo credit: Wikipedia)


Creating a web presence


There are numerous ways to create a web presence. You can use social media, social networking, web site, and a blog.


Reasons why you need a web presence


A web presence is one of the best ways of creating a brand. Creating a brand is part of a marketing plan for your services or products.


A web presence is a way to get your business found when people do a search for a specific service or product.


Today, more people use smart phones and tables to search for items they want or need.


Entrepreneurs and small businesses want to be the one found in searches and talked about.


One way of being the one is to have people talking about you because of a web presence, and having a following where people are consistently mentioning your product or service.


Having a web presence isn’t the magic bullet for your service or product. It takes time engaging potential customers while building relationships. This method takes time and hard work.


There are no shortcuts to building an outstanding web presence and achieving sales success.


There are people and small businesses that took years to become overnight successes. A web presence helps, but you must have something relevant to what people are searching for, and engage the visitors to you web site or blog.


If you have a blog, posting multiple times a week, unique visitors, people commenting on your blog posts, and excellent content is what will raise your site in the search engines.


When blogging, original content that is relevant to your site, is the best way to get people to your site, where you can interact with your visitors, which is what blogging is all about.






Robert Medak


Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing


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What the Heck is SEO?

SEO stands for Search Engine Optimization. SEO is more than the use of keywords, and keyword phrases on your website’s content.

SEO on your website is your domain name, Meta tags, keywords, and keyword phrases woven into the context of your website’s content written for the reader, and relevant to what people are searching for.

Keyword stuffing, or non-relevant terms could get your site banned from search engine rankings.

Readers might leave you site if it doesn’t hold the information, product, or services they searched for. Make sure your site meets the requirements of ranking in search engines.

Stay away from tricks and schemes that people will try and tell you that can get your site to number one overnight. Tricks and schemes, referred to as black hat SEO, using special software or plugins may just backfire causing your site getting it banned from search engines and possibly taken down by your ISP (Internet Service Provider) or you blocked by your ISP. If this happens, you won’t be the first nor will you be the last. Someone will always try and beat the system. Follow the rules and be patient, your site will rank, just not overnight.

Content, keywords, and Meta tags isn’t all there is to SEO. SEO is also about backlinks from high quality sites. SEO is also about social media, networking, link exchange, and quality relevant content. SEO is a plan that you must adopt so your business ranks in search engines under the terms that people are searching.

SEO is something that takes hard work, patience, and time to accomplish properly to rank high in search engines.

Why is SEO Important?

Aside from building, your website using the proper W3C (The World Wide Web Consortium) rules of coding for websites, content, relevance, and keywords (SEO) are parts of search engine ranking.

An overall SEO plan is to get your site ranked on search engines under the search terms that people are using; this is where your content must deliver the expectations of the people searching.

Without a proper SEO plan, you are just another site out of hundreds of thousands in cyber space. SEO means traffic and potential clients, and without clients, you have no business.

Authors without a viable platform sell no books and cannot engage potential readers.

If you want to be an entrepreneur, you need to know the nuances of SEO, and use them properly to your advantage.

With an SEO plan, your site will receive traffic and with traffic come business.

SEO is one of the most important concepts to learn for your website to rank on search engines..



Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

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You can optimize with keywords, use various plugins, and many types of software to attract traffic, but this is where content becomes the king of engagement with potential clients for your business.

SEO& SEM may help with incoming traffic, but once people find a website or blog, is it informational and relevant to the person’s search? How likely are they to tell others about the website because of the content and how engaged they were?

What about the tone of the content on the website?

Is the content academic or conversational? Does the website reflect the tone? You can offer information about a product or service in a conversational tone, information doesn’t need to be like a research report from a scientist.

I’m not saying that you should write down, but to write in plain English. Forget the jargon, and tech terms unless it is necessary, and there are no other way to express what you are saying. Not everyone is an engineer.

You are communicating with people searching quick concise and relevant to their search. A website is responsible for providing that information in an easy to read format without having to visit a specialized dictionary for terminology.

When someone visits a website, how user friendly is the site, is it easy to find contact information? Does the site have an FAQ page, an about page, easy to reach the business if they have additional questions? Is here a catalog, pricelist, or sales list that available for customers?

There should be the name or names that someone with any questions; or to schedule a meeting with knowledgeable people that have the authority to handle customer needs.

You’ve seen that all of the SEO, SEM, and marketing are much more than just old style marketing.

Today’s marketing is about engaging in a relationship with customers.

This is marketing in the modern age.

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer

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