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In 2003, I was in my thirty-seventh year with SBC (Originally Pacific Telephone & Telegraph that was a subsidiary of American Telephone & Telegraph known as ATT. In 1984 The Bell System was divested into Baby Bells. PT&P became Pacific Bell or PacBell. SBC bought out PacBell and later bought the name ATT. I offer this history as a side note to bring together what follows.)

While working for PacBell, I was diagnosed with Meniere’s Syndrome and some other medical conditions. The most important one is the Meniere’s.

There are four symptoms to Meniere’s.

  1. Hearing Loss
  2. Fullness in the Ear
  3. Tinnitus (Ringing in the ear.)
  4. Vertigo + Nausea (Spinning world and sometimes vomiting)

I was blessed with all four symptoms. This is something one just learns to live with like taking B12 Injections for pernicious anemia You get used to it because there is no viable alternative.

In 2003, thanks to the Meniere’s, and unseen and less understood condition was not doing my attendance was less than exemplary. Fortunately, the company was offering an early retirement package to employees with enough time and age. I was lucky enough to be offered such a package. With termination because of attendance issues, this was a no brainer, I took the package in December of 2003.

After three years of retirement, I wanted something to do that keeps my mind active. I did a lot of volunteering. Friends of the Library, Citizens on Patrol, Worked in the Senior Citizens Thrift Store, Treasurer of Serenity Haven Animal Rescue and Sanctuary, Parliamentarian of the Citizens Club, President of the Fire Safety Council, events coordinator, publicist, and PR person for Serenity Haven. While I kept busy, there was still something missing.

In 2006, I began reviewing books. Having been an avid reader for over half a century by that time I noticed that the books I was reviewing could do with some proofreading if not large-scale editing.

Later began my career as an online copywriter of various subjects and interning as an online copy editor. My reviews offered me the opportunity to edit manuscripts and do some PR for the author of a book.

Since I am on a fixed income with a scant budget I have had to wear many hats.

I am a CEO, CFO, CMO, COO, CCO, Editor at Large, Content Creator, Publicist, and PR Department, which means always something new to learn and practice on a DIY basis.


I have thought about this question from the first time I heard it.

For me, it is not about the money, but helping people, small businesses, entrepreneurs, authors, unpublished authors, or anyone who needs the services of a proofreader or editor with a limited budget and can’t afford the services that cost hundreds or thousands of dollars.

Because of a litany of medical conditions and medications that require a regulated schedule I work from home that requires little to no overhead and able to work inexpensively passing savings onto the client.

I have read Asimov to Zola, Classics, Romance, Business, Medical Texts, Fiction, Nonfiction, Sci-Fi, Horror, Fantasy, and just about any genre there is.

I have had discussions about various authors with people.

I was fortunate to meet and have two books autographed after a talk at Southwest Manuscriptors Torrance, CA by Ray Bradbury.

As Mr. Bradbury explained it, his writing teachers were the tomes he found in the library.

His advice was invaluable. By reading everything one can learn to write, but only if they write something every day. One’s first work may be horrendous but should improve as time goes along. Very few people are born writers without some work before.

It usually takes time and hard work to become an overnight success.

My main drive is to help writing become better by eliminating clichés, redundant words, spelling, punctuation, passive sentences, and any other items from a reader’s viewpoint.

As Nathaniel Hawthorne said, “Easy reading is damn hard writing.” Ask any author if they agree and most will.

It a form of paying it forward. It is all about the copy and making it the best possible for the reader.

I have been chastised for the prices I charge causing others to not make as much for their work.

I don’t care. I charge what I do because I know that many authors can’t afford an expensive editor or proofreader when they self-publish.

I believe that there should be an editor for every author that the author can afford to work with without having to take out a home mortgage to pay for.

Does this “MY WHY” make sense?

Talk to me about it. I love discussions and helping people where and when I can.

I also deliver honest unbiased reviews and have been known to call out authors when there is something amiss for the reader. An Example is non-consistency of terms or in one case of a new writer the protagonist leaves in a truck to go to town and then gets into a car to come home but it is meant to be the same vehicle. If it starts a truck it stays a truck unless it is sold and a car is bought.

This sounds simple but can through the reader off and screams amateur.

Authors want to be taken seriously for their work and have readers. When a reader reads a book that hasn’t been properly edited they either stop reading or never read that author again. Readers who spend money for a book have an expectation of quality. An editor helps with the quality.

NOTE: I would appreciate comments you may have about this post.


Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing


You can optimize with keywords, use various plugins, and many types of software to attract traffic, but this is where content becomes the king of engagement with potential clients for your business.

SEO& SEM may help with incoming traffic, but once people find a website or blog, is it informational and relevant to the person’s search? How likely are they to tell others about the website because of the content and how engaged they were?

What about the tone of the content on the website?

Is the content academic or conversational? Does the website reflect the tone? You can offer information about a product or service in a conversational tone, information doesn’t need to be like a research report from a scientist.

I’m not saying that you should write down, but to write in plain English. Forget the jargon, and tech terms unless it is necessary, and there are no other way to express what you are saying. Not everyone is an engineer.

You are communicating with people searching quick concise and relevant to their search. A website is responsible for providing that information in an easy to read format without having to visit a specialized dictionary for terminology.

When someone visits a website, how user friendly is the site, is it easy to find contact information? Does the site have an FAQ page, an about page, easy to reach the business if they have additional questions? Is here a catalog, pricelist, or sales list that available for customers?

There should be the name or names that someone with any questions; or to schedule a meeting with knowledgeable people that have the authority to handle customer needs.

You’ve seen that all of the SEO, SEM, and marketing are much more than just old style marketing.

Today’s marketing is about engaging in a relationship with customers.

This is marketing in the modern age.

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer

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