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The first step in building your platform is to decide what your want your platform to say about who you are and what you have to offer.

Are you and author?

Do you have a product?

Are you a web designer?

Are you a copywriter?

Are you a publicist?

Are you a freelance writer?

Are you a marketer?

This is by no means a complete list of possibilities for platforms that showcase what you have to offer people who visit your online platform.

Consider how you will tell your story online. Is a website with a blog, a solo blog, and then what about social media sites like Facebook, Twitter and others best for getting your story online and in front of people to start creating relationships.

It’s hard to sell to people without them trusting you. You build trust through relationships and engagement with visitors to your platform.

Just like in life, it takes time to build relationships and trust. It takes patience and perseverance to make it online the right way. There are no shortcuts to building trust, you must prove your trust worthiness.

If you’re like me, long on ideas but short on cash, not wanting to go into debt to create your plat form, there are ways to create your platform using free sites.

You will have to choose which free platform resource(s) is right for you. Yes there is a learning curve since most will be Do-It-Yourself (DIY).

You’re probably thinking free means using the same templet as someone else, which is true, but it is about what you have to say on your platform that counts.

It is your content that will score your position on search engines and drive traffic to your platform if you are willing to put in the work required to get your platform into the online world call the Internet.

Your age or when you started doesn’t make a difference, you just need to start and work at it and learn even if you can afford to pay some one to build your platform for you. You should learn bout your platform even if you aren’t the one who built it. Learn some coding and learn about the host of your platform so you you can modify it if you have to.

Not knowing what’s going on in your platform can cause you problems with search engines.

Your content and frequency of fresh content is what rates with search engines and drives traffic with relevant content to what people are searching for.

How often you update your platform with fresh content is up to you but the more often.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer learning marketing.

Whether a freelancer, entrepreneur or business, you need content marketing for awareness of your presence as an entity offering products or services.

There are forms of content marketing mentioned in a previous post.

As the search bots check for fresh content, if you are keeping up with fresh relevant content to what people are looking for, using content to explain what you have to offer them to help them with either a product or service they need.

Fresh content on a regular basis will help you climb the search engine latter.

If your content is relevant, visitors may consider your product or service. Your content must be relevant, engaging, easy to read, and establishes you as someone that has the right product or service people are looking for.

Your content should put the visitor at ease and work at building relationships with possible buyers of your product or service because customers will buy from someone they trust.

Your content should not always be about selling but showing what you do and how you have what people are looking.

If your content is about products, there should be pictures of the products. Pictures are content. This way, visitors can view your physical products and get a sense of what is looks like.

Again, I must stress that content be relevant to the product or service. Using tricks or “black hat” maneuvers is not a good tactic unless you want to run the risk of being unindexed by search engines or worse.

All content should be honest and authentic, you are the content and the content is you.

What would you do if someone offered a product and when you click to find out you find there are hidden costs or some other condition? You would probably leave and never return. Don’t do the same to your visitors. Always be open and honest.

Somewhere in your content should be a way to contact you for questions or comments.

Testimonials on your site are also content that will show visitors what others that have purchased from you think of the process and the product or service.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

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