You are currently browsing the tag archive for the ‘quality content’ tag.
Whether a freelancer, entrepreneur or business, you need content marketing for awareness of your presence as an entity offering products or services.
There are forms of content marketing mentioned in a previous post.
As the search bots check for fresh content, if you are keeping up with fresh relevant content to what people are looking for, using content to explain what you have to offer them to help them with either a product or service they need.
Fresh content on a regular basis will help you climb the search engine latter.
If your content is relevant, visitors may consider your product or service. Your content must be relevant, engaging, easy to read, and establishes you as someone that has the right product or service people are looking for.
Your content should put the visitor at ease and work at building relationships with possible buyers of your product or service because customers will buy from someone they trust.
Your content should not always be about selling but showing what you do and how you have what people are looking.
If your content is about products, there should be pictures of the products. Pictures are content. This way, visitors can view your physical products and get a sense of what is looks like.
Again, I must stress that content be relevant to the product or service. Using tricks or “black hat” maneuvers is not a good tactic unless you want to run the risk of being unindexed by search engines or worse.
All content should be honest and authentic, you are the content and the content is you.
What would you do if someone offered a product and when you click to find out you find there are hidden costs or some other condition? You would probably leave and never return. Don’t do the same to your visitors. Always be open and honest.
Somewhere in your content should be a way to contact you for questions or comments.
Testimonials on your site are also content that will show visitors what others that have purchased from you think of the process and the product or service.
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing
People often ask the question, “Can you reliably make a living freelance writing?”
The answer depends on many factors, and individual client needs.
First, freelance writers must educate clients what freelance writing is.
Some clients equate freelance writers with web designers wanting various languages such as Perl, Drupal, Joomla, building shopping carts, and more, this is programming, not freelance writing.
Other clients may request knowledge of Microsoft Word, Excel, Power Point, Adobe Pro, Quark, CRM, and CMS software, to name a few.
Newcomers to freelance writing will find it hard to acquire clients if they are not up to date on the various software programs listed above, and the software clients may be using in their business.
Freelance writers must have a working knowledge of copyright infringement, plagiarism, and the latest FTC rules if they work in the United States.
The quote below posted with permission from Tim McGuinness during a discussion about the question, “Can you reliably make a living freelance writing?”
”As a business that hires writers, you all need to understand the nature of the business models that now exist. When content became universal, it also lowered its value – not to me, but to the ultimate publishers of that content. In retail for example, the norm is to scrape content from other websites – retailers who consume vast amounts of content are not willing to pay much for it. If they can get duplicated content put up for $1 they will, until they get in trouble. What you all also need to understand it that a writer is just a part of a process – content production requires coordination, production management, quality assurance, and delivery mechanisms. These are all fixed costs, thus the writer makes less. There are still boutique projects out there, but increasingly, writing is a commodity job. You make as much as you produce. Sorry for the bad news, but this is the reality of the job now.” ~ Tim McGuinness, Ph.D.
Second, some clients specify work for writers in India, Philippines, and other non-native English countries around the world if you attempt to find jobs on the various job boards, which are content mills and can hurt reputations.
Competing against non-native English countries accepting low wages for assignments, do not quit your day job until you can continue living the lifestyle you are currently living.
It could take decades for you to become an overnight success as a newcomer to freelance writing and establishing a reputation as a quality writer.
Established writers have spent years building their reputation, many while working a day job and writing part-time until their writing could pay for their lifestyle. Established writers have credentials newcomers do not have, and must build by writing.
Building a portfolio of work takes time, hard work, education, writing, and patience.
Call me harsh, pessimistic, or overly critical, I prefer realist learning daily, while working on my PhD from the University of Hard Knocks.
Freelance writers must commit themselves to writing daily, learning new software, applying the rules of perfect grammar and punctuation in their writing to establish themselves as quality writers.
Freelance writers are entrepreneurs who must embody honesty, integrity, and quality along with transparency and authenticity in all they do.
A new form of marketing is building a business platform, networking, and building a following.
Writing is a business! One must spend the time and energy required to grow it into a successful enterprise. There are no short cuts if writers desire acceptance as serious writers of quality.
If you need help making your writing better or have any writing questions, please use my contact form and we will work together making your writing the best it can be.
As a writer, in my opinion, this is plagiarism and I never use it. I also don’t rewrite articles or use article spinning or submitting software of any kind.
I do use the program WordWeb Pro on occasion when writing. It’s a dictionary program where you can highlight any word on a page and get the definition and more. If the word isn’t in WordWeb Pro, the program allows Web search to find it. Not being the world’s best speller, when in doubt I check a dictionary. WordWeb Pro is handy since it’s on my computer.
Close by is a copy of The Chicago Manual of Style 15th Edition, Merriam-Webster’s Collegiate Dictionary 11th Edition, and The Associated Press Stylebook and Briefing on Media Law 2011.
For further reference are copies of Writing for the Web, Managing Content Marketing, and various article writing guides. Being a writer means there is always homework required.
Writers have their own way of working; my philosophy is and shall remain 100 percent original quality over quantity. Each piece of copy must be better than previous copy. It is a contest against my other copy. All writers should strive to improve their writing with each new piece.
Although each writer is free to use any material they choose, ethically using PLR or rewriting articles is ultimately their choice. Personally doing this type of work isn’t work that follows ethical standards for a business offering 100 percent original copy to all clients.
This may be a limited view, as a freelance writer who signed a Business Ethics Pledge, quality over quantity, prohibits the use of PLR.
All businesses, which include writing, should operate based on honesty, integrity, and quality.
Published Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing