You are currently browsing the tag archive for the ‘quality content’ tag.

The first step in building your platform is to decide what your want your platform to say about who you are and what you have to offer.

Are you and author?

Do you have a product?

Are you a web designer?

Are you a copywriter?

Are you a publicist?

Are you a freelance writer?

Are you a marketer?

This is by no means a complete list of possibilities for platforms that showcase what you have to offer people who visit your online platform.

Consider how you will tell your story online. Is a website with a blog, a solo blog, and then what about social media sites like Facebook, Twitter and others best for getting your story online and in front of people to start creating relationships.

It’s hard to sell to people without them trusting you. You build trust through relationships and engagement with visitors to your platform.

Just like in life, it takes time to build relationships and trust. It takes patience and perseverance to make it online the right way. There are no shortcuts to building trust, you must prove your trust worthiness.

If you’re like me, long on ideas but short on cash, not wanting to go into debt to create your plat form, there are ways to create your platform using free sites.

You will have to choose which free platform resource(s) is right for you. Yes there is a learning curve since most will be Do-It-Yourself (DIY).

You’re probably thinking free means using the same templet as someone else, which is true, but it is about what you have to say on your platform that counts.

It is your content that will score your position on search engines and drive traffic to your platform if you are willing to put in the work required to get your platform into the online world call the Internet.

Your age or when you started doesn’t make a difference, you just need to start and work at it and learn even if you can afford to pay some one to build your platform for you. You should learn bout your platform even if you aren’t the one who built it. Learn some coding and learn about the host of your platform so you you can modify it if you have to.

Not knowing what’s going on in your platform can cause you problems with search engines.

Your content and frequency of fresh content is what rates with search engines and drives traffic with relevant content to what people are searching for.

How often you update your platform with fresh content is up to you but the more often.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer learning marketing.

Whether a freelancer, entrepreneur or business, you need content marketing for awareness of your presence as an entity offering products or services.

There are forms of content marketing mentioned in a previous post.

As the search bots check for fresh content, if you are keeping up with fresh relevant content to what people are looking for, using content to explain what you have to offer them to help them with either a product or service they need.

Fresh content on a regular basis will help you climb the search engine latter.

If your content is relevant, visitors may consider your product or service. Your content must be relevant, engaging, easy to read, and establishes you as someone that has the right product or service people are looking for.

Your content should put the visitor at ease and work at building relationships with possible buyers of your product or service because customers will buy from someone they trust.

Your content should not always be about selling but showing what you do and how you have what people are looking.

If your content is about products, there should be pictures of the products. Pictures are content. This way, visitors can view your physical products and get a sense of what is looks like.

Again, I must stress that content be relevant to the product or service. Using tricks or “black hat” maneuvers is not a good tactic unless you want to run the risk of being unindexed by search engines or worse.

All content should be honest and authentic, you are the content and the content is you.

What would you do if someone offered a product and when you click to find out you find there are hidden costs or some other condition? You would probably leave and never return. Don’t do the same to your visitors. Always be open and honest.

Somewhere in your content should be a way to contact you for questions or comments.

Testimonials on your site are also content that will show visitors what others that have purchased from you think of the process and the product or service.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

People often ask the question, “Can you reliably make a living freelance writing?”

The answer depends on many factors, and individual client needs.

First, freelance writers must educate clients what freelance writing is.

Some clients equate freelance writers with web designers wanting various languages such as Perl, Drupal, Joomla, building shopping carts, and more, this is programming, not freelance writing.

Other clients may request knowledge of Microsoft Word, Excel, Power Point, Adobe Pro, Quark, CRM, and CMS software, to name a few.

Newcomers to freelance writing will find it hard to acquire clients if they are not up to date on the various software programs listed above, and the software clients may be using in their business.

Freelance writers must have a working knowledge of copyright infringement, plagiarism, and the latest FTC rules if they work in the United States.

The quote below posted with permission from Tim McGuinness during a discussion about the question, “Can you reliably make a living freelance writing?”

As a business that hires writers, you all need to understand the nature of the business models that now exist. When content became universal, it also lowered its value – not to me, but to the ultimate publishers of that content. In retail for example, the norm is to scrape content from other websites – retailers who consume vast amounts of content are not willing to pay much for it. If they can get duplicated content put up for $1 they will, until they get in trouble. What you all also need to understand it that a writer is just a part of a process – content production requires coordination, production management, quality assurance, and delivery mechanisms. These are all fixed costs, thus the writer makes less. There are still boutique projects out there, but increasingly, writing is a commodity job. You make as much as you produce. Sorry for the bad news, but this is the reality of the job now.”  ~ Tim McGuinness, Ph.D.

Second, some clients specify work for writers in India, Philippines, and other non-native English countries around the world if you attempt to find jobs on the various job boards, which are content mills and can hurt reputations.

Competing against non-native English countries accepting low wages for assignments, do not quit your day job until you can continue living the lifestyle you are currently living.

It could take decades for you to become an overnight success as a newcomer to freelance writing and establishing a reputation as a quality writer.

Established writers have spent years building their reputation, many while working a day job and writing part-time until their writing could pay for their lifestyle. Established writers have credentials newcomers do not have, and must build by writing.

Building a portfolio of work takes time, hard work, education, writing, and patience.

Call me harsh, pessimistic, or overly critical, I prefer realist learning daily, while working on my PhD from the University of Hard Knocks.

Freelance writers must commit themselves to writing daily, learning new software, applying the rules of perfect grammar and punctuation in their writing to establish themselves as quality writers.

Freelance writers are entrepreneurs who must embody honesty, integrity, and quality along with transparency and authenticity in all they do.

A new form of marketing is building a business platform, networking, and building a following.

Writing is a business! One must spend the time and energy required to grow it into a successful enterprise. There are no short cuts if writers desire acceptance as serious writers of quality. 

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author at http://xeeme.com/RobertMedak

If you need help making your writing better or have any writing questions, please use my contact form and we will work together making your writing the best it can be.

 

You hear the terms authenticity and transparency tossed around when talking about social media and business.

What does authenticity and transparency mean in plain English?

Using a program called WordWeb PRO, which I use frequently.

Authenticity: Undisputed credibility

Transparency: The quality of being clear and transparent

How do you not exhibit authenticity and transparency?

  1. Buying followers and likes
  2. Using PLR or MRR
  3. Using scheduling software for posting updates
  4. Curating information software for blogs

How do you exhibit authenticity and transparency?

  1. Using only original content
  2. Using software to posts to multiple sites if you are online at the time
  3. Be real, helpful, and engaging when interacting with people
  4. Stand 100% behind your work
  5. Deal honestly, integrally, and with quality in all you do
  6. Work ethically in all you do
  7. Giving credit where credit is do
  8. Be ready to respond quickly

You cannot create true success by taking shortcuts. True success comes from being real, ethical, and open with everyone you deal with. This is what true success and real credibility are all about.

It takes time to build credibility by your actions. You cannot demand it, it does not happen overnight, y you have to earn respect as a person of authenticity and transparency.

Are you a person of authenticity and transparency?

You might just profit from being a person of authenticity and transparency.

It is up to you and only you if you chose authenticity and transparency as a way of living your life.

About the author:

Robert Medak  is a retired Communications Technician turned freelance writer, blogger, editor, proofreader, and reviewer learning marketing.

He was born in southern California, and lived in Kansas until moving to southern West Virginia with his wife and their cats and dogs. While in California, he and his wife Connie ran an animal rescue where Robert wrote job descriptions, flyers, and was treasurer.

Many people offer PLR (Private Label Right) eBooks, reports, and more for rebranding to build lists and build a business.

As a writer, in my opinion, this is plagiarism and I never use it. I also don’t rewrite articles or use article spinning or submitting software of any kind.

I do use the program WordWeb Pro on occasion when writing. It’s a dictionary program where you can highlight any word on a page and get the definition and more. If the word isn’t in WordWeb Pro, the program allows Web search to find it. Not being the world’s best speller, when in doubt I check a dictionary. WordWeb Pro is handy since it’s on my computer.

Book cover (Dust jacket) for the 15th edition ...

Book cover (Dust jacket) for the 15th edition of the The Chicago Manual of Style (Photo credit: Wikipedia)

Close by is a copy of The Chicago Manual of Style 15th Edition, Merriam-Webster’s Collegiate Dictionary 11th Edition, and The Associated Press Stylebook and Briefing on Media Law 2011.

For further reference are copies of Writing for the Web, Managing Content Marketing, and various article writing guides. Being a writer means there is always homework required.

Writers have their own way of working; my philosophy is and shall remain 100 percent original quality over quantity. Each piece of copy must be better than previous copy. It is a contest against my other copy. All writers should strive to improve their writing with each new piece.

Although each writer is free to use any material they choose, ethically using PLR or rewriting articles is ultimately their choice. Personally doing this type of work isn’t work that follows ethical standards for a business offering 100 percent original copy to all clients.

This may be a limited view, as a freelance writer who signed a Business Ethics Pledge, quality over quantity, prohibits the use of PLR.

All businesses, which include writing, should operate based on honesty, integrity, and quality.

Robert Medak

Published Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

http://xeeme.com/RobertMedak 

Customers are Ignoring You

Customers are Ignoring You (Photo credit: ronploof)

Why entrepreneurs need more than one platform, the simple answer is the more places potential customers for your products and services, the better.

Now comes the con. It takes time and someone to watch over the various platforms for any type of feedback from customers. Feedback could come in the form of questions, experiencing a problem, clarification about an order or product. Someone needs to be available to answer customer’s concerns.

This is what platforms are about, while also building relationships with current and potential customers. A relationship is what retains customers. It costs less to retain current customers than to acquire new ones.

Satisfied customers are entrepreneur’s best forms of marketing, word of mouth. This only works with platforms where customers can interact with entrepreneurs quickly to resolve any issue and to tell about their experience in the form of notes or letters they can submit on a form, or post something to a platform.

Many buzzwords tossed around, but what do they mean.

People hear the term social media, network marketing, SEO, optimization, platform, and more.

What this boils down to is some way to get in front of your customers using websites, and other interactive sites like Facebook, Foursquare, Google +, LinkedIn, Twitter and others interacting real time with current customers and potential customers to purchase products or services from entrepreneurs.

Entrepreneurs have to remember not to choose just one platform and to keep platforms such as blogs and websites dynamic not static, because search engines like dynamic websites and blogs. Dynamic content will enhance search engine ratings making these sites easier for searchers to find.

The content is something else that needs addressing. The content must be relevant to the site and the content must be quality content not something found copied and pasted just for the sake of content.

Content must be original, well written, with correct spelling, grammar, punctuation, and clear of typos. Search engines don’t like duplicate content. There are many software programs and online sites to check for plagiarism of content before posting to a blog or landing page.

Note: Always post only original content to score high with search engines and not get band from search engines.

Creation and maintenance of a platform will require time and dedication from an entrepreneur, but will help with business growth.

 

Robert Medak

Freelance Writer/Blogger/Editor/Reviewer/Marketer

http://www.authorsden.com/robertmedak

http://twitter.com/freelancewrtr

Creative Talents Unleashed

"Unleash your creative talents and share them with the world!" ~ Raja's Insight

Savvy Writers & e-Books online

Writing & Publishing, e-Books & Book Marketing

Kim D Bailey

Breaking the Legacy of Silence

Truth Troubles: Why people hate the truths' of the real world

Thoughts from an old American Christian man about our world

ultimatemindsettoday

A great WordPress.com site

99U

Empowering the Creative Community

Paperbacks and Wine

Featuring Marketing Tips, Book Tours, Promotions, Book Reviews & Events

Viv Drewa - The Owl Lady

PA/PR, Indie Author and Blogger

Evil Alter Ego Press

Putting the Evil Back In the World of Publishing

Ballé Millner

The Joy of Reading, Writing, and More

Drtruthman

A Counseling and Opinion Blog

Michael Frost's Frostbitten Blog

I wouldn't look under the bed if I were you.

pilesofpages

Novel writing and publishing tips

Paul Keene

Hope, Humor and a twist of Supernatural

%d bloggers like this: