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What do I mean by “You are Your Platform”?

Are you online?

Whatever you post, how you interact, are you helpful and engaging, have you built trust with your contacts, do you add value, and this is your platform (You).

Are your interpersonal skills good or do they need work so potential clients want to work with you.

What happens when someone Googles your name, what will they find on sites like Facebook and other social sites. Are you sure that everything you post portrays you in a good light and someone that is a good fit for people searching for what you offer.

You must always guard your reputation because it is all you have to put in front of potential clients. Do not post pictures or rants that portray you as someone extreme with views that might reflect a negative persona. This could hurt your chances to convert visitors to your site.

You as a platform, may be a foreign concept but think of it as applying for an open position. The open position is your client has and you want it. You have to present yourself as the best choice or their open position. The question is does your online and offline person reflect you as the best choice because you are in a competition with others. Why are you the best? Do you bring value?

Does your persona reflect confidence and trustworthiness? If it doesn’t, you could lose out on jobs you might like and feel are in your wheelhouse.

You must always put you best foot forward at all times. One way to do this is to answer questions that others online and offline may have. Be helpful and pay it forward. You’ll be surprised what you get back in return. Be the go to person for your niche.

If you are helpful and offer value to clients, your chances of getting referrals and testimonials increases without have to work at it, happy clients are your best advertising.

Consider being a lifelong learner by keeping up with the changes in your niche and the Federal Trade Commission rules if you are in the United States. 

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