You are currently browsing the tag archive for the ‘marketing’ tag.

What to do when Health Issues Ruin Your Week

Living with a number of diagnosed medical and emotional conditions:

Anxiety, Diabetes Type 2, Gout, Hypercholesterolemia, Meniere’s Disease, Neuropathy, Osteoarthritis, Osteopenia, Pernicious Anemia, and Supraventricular Tachycardia. I have a small pharmacy in my home because of these conditions.

The week of November 15, 2015 was not a good one for me. This is not an excuse for not keeping up with reading and learning about how to increase traffic and marketing my services online. It just takes longer.

On Wednesday November 15, 2015, my wife and I needed to run some errands. While out of the house, many physical manifestations began to arise. Their toll felt for days afterward.

I am grateful to be able to work from home with no supervisor hovering over me, wondering why I’m not busting hump on the latest project. I did have some problems with supervisors at my job with PacBell, a contributing factor to my retiring early. I retired at age 58.

As age crept up on me, so did other medical conditions. Cataract surgery for one. These are the “Golden years”.

 

If you are living with health issues

First, create a sick day plan.

The sick day plan should include working on some aspect of your business. Being under the weather doesn’t mean you give up. It only means you may have to rearrange your schedule.

Second, keeping up with clients.

If a time comes when you are not 100 percent, you need to contact your client and let them know, especially if any illness may adversely affect the timeline you’ve given them for their contracted project.

Looking like an amateur to your client is horrendous to your business and personal reputation by not keeping them up to date on their project.

Third, always keep as healthy as possible.

When working, you must consider making time for yourself. You must eat, exercise, and take mental health breaks to maintain optimal health. Maintaining a healthy lifestyle is important for you and your business. If you are not 100 percent, your business won’t be either.

Your health is more important than your business if you work from home as a freelancer or consultant.

I can attest to this from personal experience.

Consider creating a wellness program for optimal health that will allow you to run your home based business efficiently and effectively.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing.

 

Contact me with any questions you may have, or about my services.

Leave a comment. I would like to know your thoughts about this site.

The first step in building your platform is to decide what your want your platform to say about who you are and what you have to offer.

Are you and author?

Do you have a product?

Are you a web designer?

Are you a copywriter?

Are you a publicist?

Are you a freelance writer?

Are you a marketer?

This is by no means a complete list of possibilities for platforms that showcase what you have to offer people who visit your online platform.

Consider how you will tell your story online. Is a website with a blog, a solo blog, and then what about social media sites like Facebook, Twitter and others best for getting your story online and in front of people to start creating relationships.

It’s hard to sell to people without them trusting you. You build trust through relationships and engagement with visitors to your platform.

Just like in life, it takes time to build relationships and trust. It takes patience and perseverance to make it online the right way. There are no shortcuts to building trust, you must prove your trust worthiness.

If you’re like me, long on ideas but short on cash, not wanting to go into debt to create your plat form, there are ways to create your platform using free sites.

You will have to choose which free platform resource(s) is right for you. Yes there is a learning curve since most will be Do-It-Yourself (DIY).

You’re probably thinking free means using the same templet as someone else, which is true, but it is about what you have to say on your platform that counts.

It is your content that will score your position on search engines and drive traffic to your platform if you are willing to put in the work required to get your platform into the online world call the Internet.

Your age or when you started doesn’t make a difference, you just need to start and work at it and learn even if you can afford to pay some one to build your platform for you. You should learn bout your platform even if you aren’t the one who built it. Learn some coding and learn about the host of your platform so you you can modify it if you have to.

Not knowing what’s going on in your platform can cause you problems with search engines.

Your content and frequency of fresh content is what rates with search engines and drives traffic with relevant content to what people are searching for.

How often you update your platform with fresh content is up to you but the more often.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer learning marketing.

“The free-lance writer is a man who is paid per piece or per word or perhaps.”

— Robert Benchley

Although I classify myself as a writer, blogger, editor, proofreader, and reviewer I am also learning branding, marketing, and social selling as integral parts of working as a freelancer.

“Taming the Freelance Market” is the working title of my book about freelancing. The more I write, the more that needs researching and include enough information for would be freelancers, entrepreneurs and small businesses without causing information overload.

Below is a rough draft of chapter one:

“Before I begin, according to WordWeb Pro®, a program I use often:

Freelance used as a Verb:

Work independently and on temporary contracts rather than for a long-term employer

Freelance used as an Adjective:

Working for yourself

Freelance used as a Noun:

A writer or artist who sells services to different employers without a long-term contract with any of them

What does this mean in plain English?

As a freelancer, you must maintain impeccable records of income and expenses (record keeping for taxes), medical and dental insurance, marketing, Web design, anything related to business is up to you. Freelancers receive no befits from employers, because freelancers are considered independent contractors.

Depending on the services rendered by an independent contractor, you may receive remuneration, but no credit for your work, one example is a Ghostwriter.”

I then mention some of the many types of freelance jobs available in chapter one, not just writing jobs.

“Taming the Freelance Market” is about working for yourself as a freelancer, entrepreneur, small business, independent contractor or whatever pigeonhole you choose.

If any readers have a comment or suggestions about subject(s) dealing with being or becoming a freelancer please use my contact page and send me a note, ask a question or (hint) hire me for your blog or website..

I try to help everyone with questions about freelancing, publishing, and writing; if I don’t know an answer I research to find the answer. I learn by researching, answering questions, which are a form of teaching, I am still learning about, branding, marketing, and social media but will help you wherever I can.

I for one believe in paying it forward.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Branding, Marketing and Social Media.

What do I mean pay to play?

Facebook, created years ago, has a growing membership in the multimillions. Facebook frequently changes their algorithms, with subsequent algorithm changes, organic page likes fluctuate as does post reach, unless an account holder pays for expanded reach. The more you pay the greater the reach, these costs for expanded reach range from five dollars to two hundred dollars. The more you are willing to purchase reach the greater the reach. Promotion and advertising reach will cost you whatever you can afford. The more you can afford the greater the reach.

What is Reach?

Reach simply put, is the number of people that will see your Facebook post or advertisement.

Is Pay to Play Right for Your Business?

First, no business should go into debt, to fund their business and reaching out for new customers and advertising. Going into debt to fund your business is one way you quickly go out of business.

NOTE: Never spend more than you can comfortable afford on your business from revenue.

If you are an entrepreneur, freelancer, or small business, how much can you budget for paying to play against revenue to run your business is an extremely important equation. This is part of your marketing budget expense. What can you realistically afford without leaving the business short of funding and operational expenses? All businesses must know this number at all times. Put your account hat on and keep a handle on your working capital and budget items.

Whether entrepreneur or freelancer, you are a business, this is something that you must keep in mind. You must also realize that the business income is not your money; the money belongs to the business for operation and growth, not for paying personal living expenses.

Under funding, is a major cause of businesses closing down. Can you afford to spend money you don’t have? Most people who spend more than they make are soon in deep financial trouble. Don’t be one of them!

If you plan is having money and time to be free by starting a business, don’t. For a business to be viable, you will be spending many hours, weeks, and months devoting both to the business.

There is a dramatic learning curve to creating a startup. Most startups cannot afford to outsource many of the day-to-day operations. In the beginning, these operations are up to you until the business can afford the costs of outsourcing which isn’t cheap.

This is what true pay to play is all about. You want to freelance, or create a startup; it is going to cost you to join the ranks of entrepreneur. Don’t spend what you don’t have from the business.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Read the rest of this entry »

People often ask the question, “Can you reliably make a living freelance writing?”

The answer depends on many factors, and individual client needs.

First, freelance writers must educate clients what freelance writing is.

Some clients equate freelance writers with web designers wanting various languages such as Perl, Drupal, Joomla, building shopping carts, and more, this is programming, not freelance writing.

Other clients may request knowledge of Microsoft Word, Excel, Power Point, Adobe Pro, Quark, CRM, and CMS software, to name a few.

Newcomers to freelance writing will find it hard to acquire clients if they are not up to date on the various software programs listed above, and the software clients may be using in their business.

Freelance writers must have a working knowledge of copyright infringement, plagiarism, and the latest FTC rules if they work in the United States.

The quote below posted with permission from Tim McGuinness during a discussion about the question, “Can you reliably make a living freelance writing?”

As a business that hires writers, you all need to understand the nature of the business models that now exist. When content became universal, it also lowered its value – not to me, but to the ultimate publishers of that content. In retail for example, the norm is to scrape content from other websites – retailers who consume vast amounts of content are not willing to pay much for it. If they can get duplicated content put up for $1 they will, until they get in trouble. What you all also need to understand it that a writer is just a part of a process – content production requires coordination, production management, quality assurance, and delivery mechanisms. These are all fixed costs, thus the writer makes less. There are still boutique projects out there, but increasingly, writing is a commodity job. You make as much as you produce. Sorry for the bad news, but this is the reality of the job now.”  ~ Tim McGuinness, Ph.D.

Second, some clients specify work for writers in India, Philippines, and other non-native English countries around the world if you attempt to find jobs on the various job boards, which are content mills and can hurt reputations.

Competing against non-native English countries accepting low wages for assignments, do not quit your day job until you can continue living the lifestyle you are currently living.

It could take decades for you to become an overnight success as a newcomer to freelance writing and establishing a reputation as a quality writer.

Established writers have spent years building their reputation, many while working a day job and writing part-time until their writing could pay for their lifestyle. Established writers have credentials newcomers do not have, and must build by writing.

Building a portfolio of work takes time, hard work, education, writing, and patience.

Call me harsh, pessimistic, or overly critical, I prefer realist learning daily, while working on my PhD from the University of Hard Knocks.

Freelance writers must commit themselves to writing daily, learning new software, applying the rules of perfect grammar and punctuation in their writing to establish themselves as quality writers.

Freelance writers are entrepreneurs who must embody honesty, integrity, and quality along with transparency and authenticity in all they do.

A new form of marketing is building a business platform, networking, and building a following.

Writing is a business! One must spend the time and energy required to grow it into a successful enterprise. There are no short cuts if writers desire acceptance as serious writers of quality. 

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author at http://xeeme.com/RobertMedak

If you need help making your writing better or have any writing questions, please use my contact form and we will work together making your writing the best it can be.

 

While going through my email, a usual task, to see if there was anything of interest.

I received some offers and because of past experiences knew that the offers meant money.

I hate “noreply” emails, anyway, to date, only a couple of people understand the phrase “I don’t have the money” to mean exactly that.

As a soon to be septuagenarian, I along with many others living on a fixed income do not desire to go into debt on dubious offers of some potential income while wondering if they should eat or purchase their medications for the month. Personally, I have ten medications, but only get nine because the pharmacy is having trouble getting my B-12 injectable required every other week.

Are sellers of webinars, books, programs, online training …etc. not getting the point that not everyone has money for books, programs … etc., and when they say they do not have money; that is what they mean.

The sellers are loath to offer any information about any free information because it might cut into their profit instead of helping information seekers of their journey toward knowledge.

What sellers fail to realize it that by helping a knowledge seeker,  the seeker may one day be able to afford the sellers program; How about that?

I have questions 

When did the philosophy of paying it forward disappear?

Am I that old or delusional to believe in paying it forward?

Has society become about the one with no regard for others?

I refuse to believe that offering products of services at a reasonable price is still a good practice, and quality is what entrepreneurs and businesses should offer as a standard while also offering the best customer service possible, and believing what customers tell you.

While earning my PhD from the University of Hard Knocks and a DIY marketer for my services, I am a firm believer in answering any and all questions in a philosophy of paying it forward.

I have some work in progress that will educate and inform readers in an honest way about the subject of freelancing, and procrastination. It might seem hard to some, but life is hard if you are willing to dabble into the realm of entrepreneurship.

I do not believe in sugar coating reality. One reality is that it may take years to become an overnight success through long hours and hard work.

There are no short cuts in life, just as there are no short cuts to being an authentic person, which also takes hard work.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author at http://xeeme.com/RobertMedak

If you need help making your copy better or have any questions, please usemy contact form and we will work together.

I started mine because I wanted to help entrepreneurs, writers, and freelancers. I started out knowing little about running a business, with little money to put into the business, and working on obtaining my PhD at The University of Hard Knocks.

I started mine because I wanted to help entrepreneurs, writers, and freelancers from starting out knowing little about running a business with little money to put into the business, and learning through the University of Hard Knocks.

It is my desire to help readers of this blog, and highlight my writing in case someone would hire me for writing, editing or reviewing.

Being a real person, posts on this blog may be scheduled for early in the day, they are written  by one person, never curated, no PLR (Private Label Rights), no MRR (Master Resale Rights), only 100 percent original writing.

It is my desire that this blog starts conversations, start thinking about what blogs should offer, and may engage readers with the content. Perhaps hired for one or more of my services by a blog visitor, ask a question about the services or about writing, marketing or social media as I am a believer in paying it forward.

Why did you start a blog?

There are many reasons to start a blog.

  1. Blog about books in progress
  2. Blog about books you have read
  3. Host virtual book tours
  4. Post book reviews
  5. Blog about public figures’ tours, appearances, entertainment … etc.
  6. Blog about your products, new product release date, or your services
  7. Blog about your books with links where to purchase them
  8. Blog about writing to help new writers
  9. Blog about SEO, Marketing, Social Media, Networking … etc.

A blog is about what you choose as your subject. A blog should engage, establish relationships, engage readers, help your readers, and offer information that educates the reader about your product or service, about the subject you choose as the base of your blog.

The blog headline should inform the reader what to expect to find on your blog. It must be relevant to searches performed by searchers on the Internet.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author at http://xeeme.com/RobertMedak

If you need help making your copy better or have any questions, please use my contact form and we will work together.

 

If you have the money to outsource your marketing, DIY is not something you might care about, for those who cannot afford outsourcing costs, think about DIY marketing.

I call DIY marketing, grassroots marketing. 

DIY obviously means you are doing your own marketing for a reason. The main reason is the expense of outsourcing your marketing, or it might be the fact that you just do not know who should be your outsourcer for marketing.

There are many outsourcers. The question is about experience in relation to cost. No outsourcer can guarantee an infusion of customers, traffic, conversions, or other so-called promises while being ethical in marketing your business, which is your brand reputation.

All brands should stand for honesty, integrity, and quality. 

DIY Marketing is about establishing a brand that is authentic, helpful, respectful of customer’s needs, and transparent.

Marketing is about establishing relationships with potential and existing customers.

What DIY marketing is 

  • About building relationships
  • Building customer loyalty
  • Building customer relationships
  • Customers spreading the word about your product or services
  • Establishing an Internet presence
  • Excellent customer service
  • Helping customers determine the product or service that best suits their needs
  • Integrity in dealing with customers
  • Quality products or services
  • Understanding your customer
  • Understanding your customer’s needs

Unbelievably, word of mouth is still the best way to advertise and grow a business.

Social media is one of the largest wastes of time for any business.

From a personal perspective, social media is getting worse every day. More people are using social media to inform people about lunch, and other worthless non-relevant sharing of tasteless political, religious posts.

Individuals have the right to their opinions, and individuals have the right not read what people have to say.

Do not waste time on non-relevant post wasting your productive time.

Businesses need to be proactive in helping customers and productive.

Any form of marketing takes time and work, DIY marketing is no different except the business owner and employees have total control of the marketing message.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
follow the author at http://xeeme.com/RobertMedak

If you need help making your copy better or have any questions, please use my contact form and we will work together.

If you can afford the cost of mentorship, good for you, because you may get your business online and offline faster than someone who cannot afford a mentor to help them.

With or without a mentor, the Entrepreneur is required to work hard at learning, and applying the lessons to practical situations for their business model.

Education is useless without the ability to apply the concepts to the situations dictated when running a business.

For those without deep pockets, therefore unable to afford a mentor, it is DIY time.

The lessons learned with or without a mentor are the same for all Entrepreneurs,

• Accounting
• Blog
• Branding
• Business Insurance
• Business Plan
• Business Regulations for State, County, and Local
• Fully Optimized Website
• Inbound and Outbound Marketing
• Marketing Strategy
• Offline and Online Marketing
• Offline and Online Networking
• Promotion
• Record Keeping
• Running a Business
• SEO
• Social Media
• Taxes, Federal, State, and local

When working with a mentor, is the mentor you are working with able to tailor the information to your business model.

Not all mentors are equal.

• Do they walk the talk?
• What is their background?
• What do they know about your business niche?
• What are they selling beside their time?
• Are they readily available for questions?
• How long have they been mentoring?
• Are they easy to work with?
• Are they teaching how to apply their knowledge?
• Do you understand what they are teaching?
• Do they teach customer service?

Working without a mentor is not as easy as working with a mentor, but the lessons are the same, and it takes time and hard work to make any business a success.

You can find a plethora of people that are ascribing that you should outsource much of the daily chores of a business, the problem is in the fact that they don’t tell you how to pay for outsourcing, in addition, not all outsources are of the caliber to perform with honesty, integrity, and quality.

Bad outsourcers are a reflection of your business, not the outsourcers since their name is not mentioned, your business, which is you, is the one whose reputation suffers.

A business is a reflection of the person running it. You are the brand, you are branding your morals and integrity; do it wrong and your business will suffer.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing
Follow the author: http://xeeme.com/RobertMedak

Marketing Automation is NOT a Marketing System

Automation is only a tool. You may use it to drive traffic to your site, but will automation deliver engaging content for the context of your message and your call to action.

Automation will not because there is no human component involved.

How will customers know whom to contact for help or questions if all they get is automation?

Think call tree when you call a business, and then you are pushing this button or that button for some option, what about talking with a human that can handle your question or problem.

No one likes call trees, most people want to talk to someone in their language that they can understand to resolve the issue the customer has.

A Marketing System has many Components

From one dictionary, defines “System” as, an ordered manner; orderliness by virtue of being methodical and well organized.

What are the Components of a Marketing System?

  • Building relationships
  • Multi-channel approach, (Web Presence, Social Media, Mobile, etc.)
  • A Website
  • A blog
  • Single point of contact information
  • Authentic
  • Open
  • Availability
  • Clear message
  • Online and Offline
  • Networking
  • Reputation
  • Brand building
  • Brand recognition
  • Domain name
  • Use only true SEO; not just keywords or keyword phrases; (On page SEO, honest backlinks, etc.)

The most important part of a marketing system is the marketing strategy. So what is a strategy? A strategy is the plan of action chosen to implement the system components into a whole.

Automation cannot help you here, this is a job for humans, and where a business can explain why someone should hire them for a specific project, or ongoing work.

Someone needs to establish a strategy for the marketing components because without it, businesses are not marketing effectively.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

Follow the author: http://xeeme.com/RobertMedak

Robert Medak Freelance Writer

Follow me on Twitter

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 16,742 other followers

Creative Talents Unleashed

Unleash your creative talents and share them with the world!" ~ Raja's Insight

Savvy Writers & e-Books online

Writing & Publishing, e-Books & Book Marketing

513.620.4790 • 10tongorilla@Gmail | Marketing, Advertising, Graphics

Creatively Bold Marketing for Small Business & Real Estate

Kim D Bailey

Breaking the Legacy of Silence

Truth Troubles: Why people hate the truths' of the real world

Thoughts from an old American Christian man about our world

ultimatemindsettoday

A great WordPress.com site

99U

Empowering the Creative Community

Paperbacks and Wine

Featuring Marketing Tips, Book Tours, Promotions, Book Reviews & Events

Viv Drewa - The Owl Lady

PA/PR, Indie Author and Blogger

Evil Alter Ego Press

Putting the Evil Back In the World of Publishing

Ballé Millner

The Joy of Reading, Writing, and More

Drtruthman

A Counseling and Opinion Blog

Michael Frost's Frostbitten Blog

I wouldn't look under the bed if I were you.

pilesofpages

Novel writing and publishing tips

Paul Keene

Hope, Humor and a twist of Supernatural

%d bloggers like this: