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During the last few of weeks of 2014, how did your 2014 goals list compare to what you accomplished in 2014?

Did you periodically analyze your 2014 goals list and adjust your time and effort in achieving your goals?

Did you reach all of 2014 milestones? Why or Why not?

Have you listed and scheduled periodic reviews of your 2015 business goals and are ready to make changes along the way?

What are going to do differently in 2015 than you did in 2014 to achieve your goals list?

The final questions for this post will be the following:

Are you willing to expend the time and effort required during the year 2015 to achieve all items on your 2015 goals list?

Have you established your editorial calendar for your blog in 2015?

Does your business have a blog? Why or why doesn’t your business have a blog?

Every business needs a blog. Businesses that have a website should have a blog as part of their website or a standalone blog to engage customers, to keep customers updated on what is new in the business.

A blog is the perfect method of interacting with customers through your clear call to action. A call to action may be as simple as getting them to use your contact form or some other action that will tell you what your customers think and want on your site.

In addition to a blog or website, businesses need a social media presence to inform potential customers of information about themselves through interpersonal communication. The main point of social media is to establish relationships with individuals that may be in need of what your business offers.

Social media is also a good platform to mention a sale, discount, survey, or what is happening in a business. Social media allows businesses to learn what customers are looking for by asking questions or have a complaint about something that a business may be able to help with.

Using social media allows businesses to view the pulse of what people want through what they share. How businesses are using social media to their advantage in finding new customers and how businesses use social media for brand marketing.

No one can learn the nuances of social media overnight. In the era of digital, social media and mobile is necessary for businesses to survive and thrive in the digital world we live in.

2015 is a new start for every business from freelancer to large corporation to learn new technologies and use them to their advantage in establishing and growing brand awareness.

Using technology is paramount for entrepreneurs to compete with larger businesses in the digital market.

Annually entrepreneurism is growing worldwide because individuals can no longer rely on the economy on a global scale. It is up to individuals to create their own economy through entrepreneurism. Taking courses in entrepreneurship is no longer a luxury but a necessity in these times of global economic uncertainty facing everyone. There are no longer jobs where one could follow in their father or grandfather’s company.

Those seeking work as more people retire and more jobs outsourced to countries because of lower pay and tax breaks, gainful employment is becoming a myth. Individuals have to fend for themselves in creating a living wage.

Is it easy being an entrepreneur? The short answer is no. Entrepreneurship is not for the faint of heart, but it can be rewarding for those willing to work hard and gin the knowledge required to be a successful entrepreneur in today’s economy.

Good luck in all of your endeavors for 2015 and beyond.

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing

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If you have the money to outsource your marketing, DIY is not something you might care about, for those who cannot afford outsourcing costs, think about DIY marketing.

I call DIY marketing, grassroots marketing. 

DIY obviously means you are doing your own marketing for a reason. The main reason is the expense of outsourcing your marketing, or it might be the fact that you just do not know who should be your outsourcer for marketing.

There are many outsourcers. The question is about experience in relation to cost. No outsourcer can guarantee an infusion of customers, traffic, conversions, or other so-called promises while being ethical in marketing your business, which is your brand reputation.

All brands should stand for honesty, integrity, and quality. 

DIY Marketing is about establishing a brand that is authentic, helpful, respectful of customer’s needs, and transparent.

Marketing is about establishing relationships with potential and existing customers.

What DIY marketing is 

  • About building relationships
  • Building customer loyalty
  • Building customer relationships
  • Customers spreading the word about your product or services
  • Establishing an Internet presence
  • Excellent customer service
  • Helping customers determine the product or service that best suits their needs
  • Integrity in dealing with customers
  • Quality products or services
  • Understanding your customer
  • Understanding your customer’s needs

Unbelievably, word of mouth is still the best way to advertise and grow a business.

Social media is one of the largest wastes of time for any business.

From a personal perspective, social media is getting worse every day. More people are using social media to inform people about lunch, and other worthless non-relevant sharing of tasteless political, religious posts.

Individuals have the right to their opinions, and individuals have the right not read what people have to say.

Do not waste time on non-relevant post wasting your productive time.

Businesses need to be proactive in helping customers and productive.

Any form of marketing takes time and work, DIY marketing is no different except the business owner and employees have total control of the marketing message.

Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning ethical Marketing
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If you need help making your copy better or have any questions, please use my contact form and we will work together.

“I also turn down work because of my stand on honesty, integrity, and quality.

Authenticity and originality are my primary goals in everything I do.

To do less is to diminish me as a person, and brand. “ 

Is the word integrity, overused by businesses of all sizes?

As a freelance writer and editor, integrity is the core of being an entrepreneur. If it is you, than how can it be overused? All businesses should be authentic, open, and transparent.

Does integrity exist in today’s world?

As an entrepreneur working solo, honesty, integrity, and quality are foremost in the concept of being a freelance writer, blogger, editor, and reviewer learning ethical marketing.

As a business, signed a business ethics pledge.

What does integrity mean?

Per WordWeb ProTM, Integrity = Moral soundness.

Is your business a reflection of your moral compass? If not, why not? It should be if you believe in a type of morality that exemplifies you as a person.

When branding your business, you are the brand. What you stand for should be what your business stands for.

Should businesses maintain integrity?

All businesses should maintain a policy of integrity to remain in business, especially small to medium sized businesses.

As an entrepreneur or small business, what do you stand for?

All businesses should represent the owner’s philosophy, and moral code.

If you don’t have integrity, you have nothing. You can’t buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing.” ~ Henry Kravis

As entrepreneurs, working with customers, is offering you, and your moral soundness.

Business is not just about money, it is about helping your customer and building a loyal advocate for your business.


Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing
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If you need help making your copy better or have any questions, please use my contact form and we will work together.

Marketing Automation is NOT a Marketing System

Automation is only a tool. You may use it to drive traffic to your site, but will automation deliver engaging content for the context of your message and your call to action.

Automation will not because there is no human component involved.

How will customers know whom to contact for help or questions if all they get is automation?

Think call tree when you call a business, and then you are pushing this button or that button for some option, what about talking with a human that can handle your question or problem.

No one likes call trees, most people want to talk to someone in their language that they can understand to resolve the issue the customer has.

A Marketing System has many Components

From one dictionary, defines “System” as, an ordered manner; orderliness by virtue of being methodical and well organized.

What are the Components of a Marketing System?

  • Building relationships
  • Multi-channel approach, (Web Presence, Social Media, Mobile, etc.)
  • A Website
  • A blog
  • Single point of contact information
  • Authentic
  • Open
  • Availability
  • Clear message
  • Online and Offline
  • Networking
  • Reputation
  • Brand building
  • Brand recognition
  • Domain name
  • Use only true SEO; not just keywords or keyword phrases; (On page SEO, honest backlinks, etc.)

The most important part of a marketing system is the marketing strategy. So what is a strategy? A strategy is the plan of action chosen to implement the system components into a whole.

Automation cannot help you here, this is a job for humans, and where a business can explain why someone should hire them for a specific project, or ongoing work.

Someone needs to establish a strategy for the marketing components because without it, businesses are not marketing effectively.


Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

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Marketing Plan/Timeline

Marketing Plan/Timeline (Photo credit: Jen Beever)


Do you market your business like everyone else?


Most people don’t live in identical homes, drive identical cars, or hold identical jobs, why should your marketing be the same as everyone else?


Your marketing should reflect you. Your marketing needs to exhibit your philosophy, ethics, and moral standards. You are an individual, your marketing should promote your individuality, not imitate the marketing philosophy of someone else.


The way you market is one way of differentiating yourself from others. What is it that makes you different from others is who you are, your marketing should reflect the difference, not be like everyone else.


Each entrepreneur should sit down and create a marketing plan that they are comfortable with that pushes them toward the envelope. Being comfortable is fine to a point, but limits need to be expanded over time.


Small businesses have different products and services, why should small businesses use the same marketing for different product and services, because it doesn’t make sense to think there is one marketing plan for all businesses.


If business A has a marketing plan, it’s likely that the plan will not work for business B. There must be some way their marketing is different to distinguish between them. If business A uses a billboard, should business B use one? The answer can only come from the marketer of each business.


As entrepreneurs running small businesses, of solo entrepreneurs working as freelancers, you need your own well thought out marketing plan that fits your business model.






Robert Medak


Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing


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An overview of online marketing. A simple grap...

An overview of online marketing. A simple graph that represents the major components of online marketing, including, Search Engine Marketing (SEM), Search Engine Optimization (SEO), including RSS and Atom feeds, Affiliate Marketing, Email Marketing, Viral Networking/Blogs and Social Netowrking. (Photo credit: Wikipedia)

In the beginning, blogs were nothing more than online diaries. Many people had one where they rambled on about their life, parties, or whatever they felt writing about.

Over time, blogs usage changed to causes by people, and groups. You can still find these types of blogs.

Today, businesses have blogs where they write to explain who they are, what they’re about, and how they’re different for other businesses.

Business blogs are a part of an overall SEO strategy to market goods and services businesses have to offer.

Any site where people congregate is social; the media platform may be different, but where there are people is social media. Blogs are a place for businesses to tell their story. To add humanity to their business, automatons don’t work as well as a human who can interact with potential customers, answer customer questions, and customer service on a social media platform.

Do not listen to the naysayers, who say blogs are dead, mainly because many want to sell you something you don’t need. Try using your humanity in an authentic way and good things will happen when you least expect it.

When blogging, never be negative, or condescending in tone. Be engaging, and helpful to your readers. Be authentic, and transparent. Blogs should be educational and informative first. The sales will come in time. Blogs should not always be about purchasing this product, or that product.

Blogs can be a way to create loyal customers for the life of your business by building relationships. Customers would rather purchase from someone they consider a friend, than some stranger.

Use your blog as a social platform to inform visitors what you are about and what you have to offer them, while also building relationships.


Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

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An example of spam in a social networking webs...

An example of spam in a social networking website (i.e. orkut) (Photo credit: Wikipedia)


Creating a web presence


There are numerous ways to create a web presence. You can use social media, social networking, web site, and a blog.


Reasons why you need a web presence


A web presence is one of the best ways of creating a brand. Creating a brand is part of a marketing plan for your services or products.


A web presence is a way to get your business found when people do a search for a specific service or product.


Today, more people use smart phones and tables to search for items they want or need.


Entrepreneurs and small businesses want to be the one found in searches and talked about.


One way of being the one is to have people talking about you because of a web presence, and having a following where people are consistently mentioning your product or service.


Having a web presence isn’t the magic bullet for your service or product. It takes time engaging potential customers while building relationships. This method takes time and hard work.


There are no shortcuts to building an outstanding web presence and achieving sales success.


There are people and small businesses that took years to become overnight successes. A web presence helps, but you must have something relevant to what people are searching for, and engage the visitors to you web site or blog.


If you have a blog, posting multiple times a week, unique visitors, people commenting on your blog posts, and excellent content is what will raise your site in the search engines.


When blogging, original content that is relevant to your site, is the best way to get people to your site, where you can interact with your visitors, which is what blogging is all about.






Robert Medak


Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing


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English: Sign in front on of the Minnesota His...

English: Sign in front on of the Minnesota Historical Society Building stating that the building and office are closed due to the 2011 Minnesota State Government Shutdown. (Photo credit: Wikipedia)

Regardless of your political affiliation, a government shutdown isn’t a good thing, especially if your small business has government contracts.

Different businesses may be more or less affected by the possible government shutdown, if business does fall off, think of it as a time to look for opportunities to learn more, organize, and trying to find new markets for your product or services.

In any slow periods, you need to evaluate your options, spend time marketing, trying new markets, working on your social media networking searching for your next client, or selling your product. You might consider creating a new product, revamping something older into something new.

Just because there is a lean period, doesn’t mean your thought processes stop and wait for things to get better. Go out and make opportunities, find new clients that might need what you offer.

In lean periods when you have extra time, create new marketing materials, update your web site, add new blog posts, your marketing is a never ending learning process.

Lean periods are an opportunity to look at your goals, set new ones, and set your small business up for success by educating yourself about business, marketing, social media, HTML, and your niche. Has anything changed in these areas?

You’re probably thinking HTML. You don’t need to be an expert coder, but you should have some knowledge of HTML.

HTML (Hyper Text Markup Language) is the language used in many ways; one is to embed pictures and videos into your blog. You can also embed sites into other sites you might have.

Just because the government may shutdown is no excuse to sit back and do nothing in your small business.


Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

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You can optimize with keywords, use various plugins, and many types of software to attract traffic, but this is where content becomes the king of engagement with potential clients for your business.

SEO& SEM may help with incoming traffic, but once people find a website or blog, is it informational and relevant to the person’s search? How likely are they to tell others about the website because of the content and how engaged they were?

What about the tone of the content on the website?

Is the content academic or conversational? Does the website reflect the tone? You can offer information about a product or service in a conversational tone, information doesn’t need to be like a research report from a scientist.

I’m not saying that you should write down, but to write in plain English. Forget the jargon, and tech terms unless it is necessary, and there are no other way to express what you are saying. Not everyone is an engineer.

You are communicating with people searching quick concise and relevant to their search. A website is responsible for providing that information in an easy to read format without having to visit a specialized dictionary for terminology.

When someone visits a website, how user friendly is the site, is it easy to find contact information? Does the site have an FAQ page, an about page, easy to reach the business if they have additional questions? Is here a catalog, pricelist, or sales list that available for customers?

There should be the name or names that someone with any questions; or to schedule a meeting with knowledgeable people that have the authority to handle customer needs.

You’ve seen that all of the SEO, SEM, and marketing are much more than just old style marketing.

Today’s marketing is about engaging in a relationship with customers.

This is marketing in the modern age.

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer

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