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What do I mean by “You are Your Platform”?

Are you online?

Whatever you post, how you interact, are you helpful and engaging, have you built trust with your contacts, do you add value, and this is your platform (You).

Are your interpersonal skills good or do they need work so potential clients want to work with you.

What happens when someone Googles your name, what will they find on sites like Facebook and other social sites. Are you sure that everything you post portrays you in a good light and someone that is a good fit for people searching for what you offer.

You must always guard your reputation because it is all you have to put in front of potential clients. Do not post pictures or rants that portray you as someone extreme with views that might reflect a negative persona. This could hurt your chances to convert visitors to your site.

You as a platform, may be a foreign concept but think of it as applying for an open position. The open position is your client has and you want it. You have to present yourself as the best choice or their open position. The question is does your online and offline person reflect you as the best choice because you are in a competition with others. Why are you the best? Do you bring value?

Does your persona reflect confidence and trustworthiness? If it doesn’t, you could lose out on jobs you might like and feel are in your wheelhouse.

You must always put you best foot forward at all times. One way to do this is to answer questions that others online and offline may have. Be helpful and pay it forward. You’ll be surprised what you get back in return. Be the go to person for your niche.

If you are helpful and offer value to clients, your chances of getting referrals and testimonials increases without have to work at it, happy clients are your best advertising.

Consider being a lifelong learner by keeping up with the changes in your niche and the Federal Trade Commission rules if you are in the United States. 

Author

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing.

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The first step in building your platform is to decide what your want your platform to say about who you are and what you have to offer.

Are you and author?

Do you have a product?

Are you a web designer?

Are you a copywriter?

Are you a publicist?

Are you a freelance writer?

Are you a marketer?

This is by no means a complete list of possibilities for platforms that showcase what you have to offer people who visit your online platform.

Consider how you will tell your story online. Is a website with a blog, a solo blog, and then what about social media sites like Facebook, Twitter and others best for getting your story online and in front of people to start creating relationships.

It’s hard to sell to people without them trusting you. You build trust through relationships and engagement with visitors to your platform.

Just like in life, it takes time to build relationships and trust. It takes patience and perseverance to make it online the right way. There are no shortcuts to building trust, you must prove your trust worthiness.

If you’re like me, long on ideas but short on cash, not wanting to go into debt to create your plat form, there are ways to create your platform using free sites.

You will have to choose which free platform resource(s) is right for you. Yes there is a learning curve since most will be Do-It-Yourself (DIY).

You’re probably thinking free means using the same templet as someone else, which is true, but it is about what you have to say on your platform that counts.

It is your content that will score your position on search engines and drive traffic to your platform if you are willing to put in the work required to get your platform into the online world call the Internet.

Your age or when you started doesn’t make a difference, you just need to start and work at it and learn even if you can afford to pay some one to build your platform for you. You should learn bout your platform even if you aren’t the one who built it. Learn some coding and learn about the host of your platform so you you can modify it if you have to.

Not knowing what’s going on in your platform can cause you problems with search engines.

Your content and frequency of fresh content is what rates with search engines and drives traffic with relevant content to what people are searching for.

How often you update your platform with fresh content is up to you but the more often.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer learning marketing.

Today’s society is one that uses the Internet more than any other source for quick searching of information and purchases.

If businesses want to interact with potential customers or keep in touch with current customers, they need some platform. Some well-known platforms are Facebook, Twitter, Blog, or Web site.

There must be some way to connect with customers and keep the business in the forefront of their thoughts when considering a new purchase or mentioning a business to someone. Word of mouth is still the best form of advertising.

Imagine having a platform that your customers can an offer to someone who needs what your business has. This brings in to pay not just having a platform, but a relevant and interactive platform. Interactive is the sense that your platform is easy to navigate, easy for customers and potential customers to find what they are looking for, also a simple and easy way to contact the business directly.

As part of interactivity, a map that shows directions to your business is a requirement unless you work strictly online and customers don’t come to you. A simple relevant easy to remember domain for your business is necessary when people are searching on the Internet, or handheld device.

It does take time to build a platform; not spending the time required can diminish the effectiveness of your platform. You can find businesses like Dell, Toyota, P&G, and many small businesses using social media platforms beside their Web site.

Every business considering developing a platform also needs to consider using more than one. By monitoring their platforms, businesses are able to see which platform works better, and spend time enhancing that platform. The point is, never rely on just one platform for your business.

Businesses need to be in front of potential customers and easy reachable by search and customer satisfaction to receive word of mouth recommendations. Using the social media platforms to connect with customers, businesses can respond quickly to anything that a customer or potential customer may wish a response to; this interaction can goes a long way toward improving customer relations.

Robert Medak

Freelance writer, blogger, editor, reviewer, marketer

http://www.authorsden.com/robertmedak

http://twitter.com/RJ_Medak

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