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What do I mean by “You are Your Platform”?
Are you online?
Whatever you post, how you interact, are you helpful and engaging, have you built trust with your contacts, do you add value, and this is your platform (You).
Are your interpersonal skills good or do they need work so potential clients want to work with you.
What happens when someone Googles your name, what will they find on sites like Facebook and other social sites. Are you sure that everything you post portrays you in a good light and someone that is a good fit for people searching for what you offer.
You must always guard your reputation because it is all you have to put in front of potential clients. Do not post pictures or rants that portray you as someone extreme with views that might reflect a negative persona. This could hurt your chances to convert visitors to your site.
You as a platform, may be a foreign concept but think of it as applying for an open position. The open position is your client has and you want it. You have to present yourself as the best choice or their open position. The question is does your online and offline person reflect you as the best choice because you are in a competition with others. Why are you the best? Do you bring value?
Does your persona reflect confidence and trustworthiness? If it doesn’t, you could lose out on jobs you might like and feel are in your wheelhouse.
You must always put you best foot forward at all times. One way to do this is to answer questions that others online and offline may have. Be helpful and pay it forward. You’ll be surprised what you get back in return. Be the go to person for your niche.
If you are helpful and offer value to clients, your chances of getting referrals and testimonials increases without have to work at it, happy clients are your best advertising.
Consider being a lifelong learner by keeping up with the changes in your niche and the Federal Trade Commission rules if you are in the United States.
Freelance writer, blogger, editor, proofreader, and reviewer learning marketing.
What do I mean pay to play?
Facebook, created years ago, has a growing membership in the multimillions. Facebook frequently changes their algorithms, with subsequent algorithm changes, organic page likes fluctuate as does post reach, unless an account holder pays for expanded reach. The more you pay the greater the reach, these costs for expanded reach range from five dollars to two hundred dollars. The more you are willing to purchase reach the greater the reach. Promotion and advertising reach will cost you whatever you can afford. The more you can afford the greater the reach.
What is Reach?
Reach simply put, is the number of people that will see your Facebook post or advertisement.
Is Pay to Play Right for Your Business?
First, no business should go into debt, to fund their business and reaching out for new customers and advertising. Going into debt to fund your business is one way you quickly go out of business.
NOTE: Never spend more than you can comfortable afford on your business from revenue.
If you are an entrepreneur, freelancer, or small business, how much can you budget for paying to play against revenue to run your business is an extremely important equation. This is part of your marketing budget expense. What can you realistically afford without leaving the business short of funding and operational expenses? All businesses must know this number at all times. Put your account hat on and keep a handle on your working capital and budget items.
Whether entrepreneur or freelancer, you are a business, this is something that you must keep in mind. You must also realize that the business income is not your money; the money belongs to the business for operation and growth, not for paying personal living expenses.
Under funding, is a major cause of businesses closing down. Can you afford to spend money you don’t have? Most people who spend more than they make are soon in deep financial trouble. Don’t be one of them!
If you plan is having money and time to be free by starting a business, don’t. For a business to be viable, you will be spending many hours, weeks, and months devoting both to the business.
There is a dramatic learning curve to creating a startup. Most startups cannot afford to outsource many of the day-to-day operations. In the beginning, these operations are up to you until the business can afford the costs of outsourcing which isn’t cheap.
This is what true pay to play is all about. You want to freelance, or create a startup; it is going to cost you to join the ranks of entrepreneur. Don’t spend what you don’t have from the business.
Freelance Writer, Blogger, Editor, Proofreader, and Read the rest of this entry »
Working as a freelancer, I have found freelancing frustrating, depressive, and irritating to the point where I have thought of saying, “I quit!” This is when I need to walk away, regroup myself, and get back to learning more about marketing my services while working on any outstanding projects.
Most potential clients already have someone whom they trust offering the same services I do, so how do I find people willing to work with me, because of finances, there is less than a shoestring budget to work with. When living on a fixed income, there is never enough money to work with a mentor, purchase programs, travel expenses to conferences, lodging, food, and price of the conference ticket.
In hindsight, there are many things I would have done differently, age should not stop anyone wishing becoming an entrepreneur. Just do not quit your day job until freelancing will allow you to keep the lifestyle you are accustomed to.
Freelancers are independent contractors; you pay taxes, purchase insurance, need a space to work, pay for any licenses to run a business. Freelancers are entrepreneurs running a business, and the money is not yours, it belongs to the business and your business pays you a salary.
Freelancers need an accountant, or learn accounting to keep clear concise records in case of an IRS audit.
All entrepreneurs are liable for paying taxes, employee withholding, Medicare, sales tax, state taxes, business licenses, and possibly medical, dental, and vision insurance. This in itself can cause entrepreneurs more than their share of frustration.
Another thing that can cause freelancers ulcers is pricing their product or services to be competitive. When outsourcing, you will have to train your virtual employee to work the way you would.
If you would like help making your copy better, a review of your copy, or have any questions about working with a freelancer, please use the contact form.
While going through my email, a usual task, to see if there was anything of interest.
I received some offers and because of past experiences knew that the offers meant money.
I hate “noreply” emails, anyway, to date, only a couple of people understand the phrase “I don’t have the money” to mean exactly that.
As a soon to be septuagenarian, I along with many others living on a fixed income do not desire to go into debt on dubious offers of some potential income while wondering if they should eat or purchase their medications for the month. Personally, I have ten medications, but only get nine because the pharmacy is having trouble getting my B-12 injectable required every other week.
Are sellers of webinars, books, programs, online training …etc. not getting the point that not everyone has money for books, programs … etc., and when they say they do not have money; that is what they mean.
The sellers are loath to offer any information about any free information because it might cut into their profit instead of helping information seekers of their journey toward knowledge.
What sellers fail to realize it that by helping a knowledge seeker, the seeker may one day be able to afford the sellers program; How about that?
I have questions
When did the philosophy of paying it forward disappear?
Am I that old or delusional to believe in paying it forward?
Has society become about the one with no regard for others?
I refuse to believe that offering products of services at a reasonable price is still a good practice, and quality is what entrepreneurs and businesses should offer as a standard while also offering the best customer service possible, and believing what customers tell you.
While earning my PhD from the University of Hard Knocks and a DIY marketer for my services, I am a firm believer in answering any and all questions in a philosophy of paying it forward.
I have some work in progress that will educate and inform readers in an honest way about the subject of freelancing, and procrastination. It might seem hard to some, but life is hard if you are willing to dabble into the realm of entrepreneurship.
I do not believe in sugar coating reality. One reality is that it may take years to become an overnight success through long hours and hard work.
There are no short cuts in life, just as there are no short cuts to being an authentic person, which also takes hard work.
If you need help making your copy better or have any questions, please usemy contact form and we will work together.
I started mine because I wanted to help entrepreneurs, writers, and freelancers. I started out knowing little about running a business, with little money to put into the business, and working on obtaining my PhD at The University of Hard Knocks.
I started mine because I wanted to help entrepreneurs, writers, and freelancers from starting out knowing little about running a business with little money to put into the business, and learning through the University of Hard Knocks.
It is my desire to help readers of this blog, and highlight my writing in case someone would hire me for writing, editing or reviewing.
Being a real person, posts on this blog may be scheduled for early in the day, they are written by one person, never curated, no PLR (Private Label Rights), no MRR (Master Resale Rights), only 100 percent original writing.
It is my desire that this blog starts conversations, start thinking about what blogs should offer, and may engage readers with the content. Perhaps hired for one or more of my services by a blog visitor, ask a question about the services or about writing, marketing or social media as I am a believer in paying it forward.
Why did you start a blog?
There are many reasons to start a blog.
- Blog about books in progress
- Blog about books you have read
- Host virtual book tours
- Post book reviews
- Blog about public figures’ tours, appearances, entertainment … etc.
- Blog about your products, new product release date, or your services
- Blog about your books with links where to purchase them
- Blog about writing to help new writers
- Blog about SEO, Marketing, Social Media, Networking … etc.
A blog is about what you choose as your subject. A blog should engage, establish relationships, engage readers, help your readers, and offer information that educates the reader about your product or service, about the subject you choose as the base of your blog.
The blog headline should inform the reader what to expect to find on your blog. It must be relevant to searches performed by searchers on the Internet.
If you need help making your copy better or have any questions, please use my contact form and we will work together.