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The first step in building your platform is to decide what your want your platform to say about who you are and what you have to offer.

Are you and author?

Do you have a product?

Are you a web designer?

Are you a copywriter?

Are you a publicist?

Are you a freelance writer?

Are you a marketer?

This is by no means a complete list of possibilities for platforms that showcase what you have to offer people who visit your online platform.

Consider how you will tell your story online. Is a website with a blog, a solo blog, and then what about social media sites like Facebook, Twitter and others best for getting your story online and in front of people to start creating relationships.

It’s hard to sell to people without them trusting you. You build trust through relationships and engagement with visitors to your platform.

Just like in life, it takes time to build relationships and trust. It takes patience and perseverance to make it online the right way. There are no shortcuts to building trust, you must prove your trust worthiness.

If you’re like me, long on ideas but short on cash, not wanting to go into debt to create your plat form, there are ways to create your platform using free sites.

You will have to choose which free platform resource(s) is right for you. Yes there is a learning curve since most will be Do-It-Yourself (DIY).

You’re probably thinking free means using the same templet as someone else, which is true, but it is about what you have to say on your platform that counts.

It is your content that will score your position on search engines and drive traffic to your platform if you are willing to put in the work required to get your platform into the online world call the Internet.

Your age or when you started doesn’t make a difference, you just need to start and work at it and learn even if you can afford to pay some one to build your platform for you. You should learn bout your platform even if you aren’t the one who built it. Learn some coding and learn about the host of your platform so you you can modify it if you have to.

Not knowing what’s going on in your platform can cause you problems with search engines.

Your content and frequency of fresh content is what rates with search engines and drives traffic with relevant content to what people are searching for.

How often you update your platform with fresh content is up to you but the more often.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer learning marketing.

There are many goals to content marketing.

  1. Lead Generation
  2. Driving traffic to your website
  3. Branding
  4. Telling your story
  5. Telling people about your product or service
  6. Add value through relevant information
  7. Building a following
  8. Turn followers into clients
  9. Build relationships

This is by no means a complete list, but you get the idea.

Content should inform and educate visitors to your website how you are the one to help them with your product or service.

Many people begin searching on the internet for information about a certain subject or How-to Guides because they have a need to satisfy a curiosity or need to learn something needed for a project or possibly a business need. Perhaps a person is someone for whom writing is as scary as insects are for others, a “pain point”. There are many freelancers that can write content, what do you have to offer that would make them hire you?

Does your content help them with this pain point? Is your content relevant? What separates you from other freelance writers?

Individuals and businesses may have many pain points. There are non-geeks that may need a website built, others may need content for blogs and webpages, some may need reviews, and authors may need editors.

Who is your product or service aimed at? That person is your audience. Why do you want to sell a product or service? Is it to make money or help your client with their needs?

The first order of business should be to build relationships with your ideal audience. Once you have built a relationship of trust you may have a loyal client and be in a position to request a referral to gain more clients.

The best method of advertising is word of mouth. If your content marketing is relevant, informative, and educational your visitors will spread the word about your site. This is true organic traffic.

Organic traffic from many different sources will raise your position on search engines.

Does your content fulfill the needs of your audience and does your site have an easy way for the visitors to ask questions or connect with you?

All sites should have some easy way of interaction with the site owner.

Businesses should listen to their clients and visitors.

This is the main goal of content marketing.

Author

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing

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