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The first step is to consider your niche and the content relevant to that niche.

Content is not about your product or services. Content is about educating, engaging, helping, and informing your readers to build relationships, not sell your stuff.

This may sound counterproductive, but content is establishing relationships to build trust. Would you buy something from someone you don’t know or engage in a business deal with someone you don’t know? Then why should your readers?

The art of selling online is building trust through establishing relationships, not trying to sell your product or service to everyone that visits your site. You start by helping them through their pain point first before you try and sell.

I may be in the minority, but I believe in helping visitors to my blog and social sites over trying to sell them my services. I am willing to answer questions or offer suggestions to everyone; do you.

Don’t use jargon or large words in conjunction with complex sentences when plain English will suffice. Readers of your content should get the point you are making with ease by the use of concise writing.

Content marketing involves all content from social sites, blogs, and websites with relevant content to your product or services. Your content is your chance to position yourself as an expert in your niche and build trust with your traffic by engaging with visitors.

Your content must be relevant to what people are searching for by using search engines. Also, remember, nothing happens overnight. It takes some time to build a following and trust. If you expect instant sales, you are going to be disappointed.

Be engaging and helpful first before trying to sell products or services. A chance for you to talk more about your product or services is via newsletters when a visitor signs up for it on your site.

Content marketing might be an email if visitors opt in to receiving emails for special sells or special coupons or email only products or services and have an easy way to opt out of emails.

Send a free item if they opt-in to receiving a newsletter or emails. Many people like getting something free, and are probably willing to share their email address with you to receive it.

Free should mean free, not free if they pay shipping and handling. Something you can send an electronic copy of, and always be courteous with a thank you note when the sign up to your list of people willing to receive your emails or newsletter.

This is how to run your content marketing.

Author

Robert Medak

Freelance writer, Blogger, Editor, Proofreader and Reviewer learning marketing

Whether a freelancer, entrepreneur or business, you need content marketing for awareness of your presence as an entity offering products or services.

There are forms of content marketing mentioned in a previous post.

As the search bots check for fresh content, if you are keeping up with fresh relevant content to what people are looking for, using content to explain what you have to offer them to help them with either a product or service they need.

Fresh content on a regular basis will help you climb the search engine latter.

If your content is relevant, visitors may consider your product or service. Your content must be relevant, engaging, easy to read, and establishes you as someone that has the right product or service people are looking for.

Your content should put the visitor at ease and work at building relationships with possible buyers of your product or service because customers will buy from someone they trust.

Your content should not always be about selling but showing what you do and how you have what people are looking.

If your content is about products, there should be pictures of the products. Pictures are content. This way, visitors can view your physical products and get a sense of what is looks like.

Again, I must stress that content be relevant to the product or service. Using tricks or “black hat” maneuvers is not a good tactic unless you want to run the risk of being unindexed by search engines or worse.

All content should be honest and authentic, you are the content and the content is you.

What would you do if someone offered a product and when you click to find out you find there are hidden costs or some other condition? You would probably leave and never return. Don’t do the same to your visitors. Always be open and honest.

Somewhere in your content should be a way to contact you for questions or comments.

Testimonials on your site are also content that will show visitors what others that have purchased from you think of the process and the product or service.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

Eight Forms of Content for Online Content Marketing:

Blog Posts

These types of blog posts should speak to the visitor’s pain point. They should answer the question of how you can help them with their pain point. They should contain relevant information, How-To, and educate them.

eBooks

Is there a book or guide you can write that is relevant to your product or service that you can offer to visitors to your sites? Something that can explain about your product or service that will explain what you have to offer.

Let’s say you design websites for example. You might write an eBook explaining some aspect of a website that draws traffic and offer it as a reward for visiting your site.

Email

Do ever offer contests, freebies, or other items to people on your email list? Sending emails or a newsletter to your list is a chance for you to enter the world of your visitors with items only to subscribers. I chance for you to offer posts about the niche you serve, and possibly a ready market to make purchases of your product or service.

How-To Guides

Here is your chance to offer some of your expertise within your niche that shows you are a go to person for help when someone has a problem not in the how-to guide.

It’s almost impossible to cover every possible problem that a person might run in to. This is a way to build trust with a potential customer. Something you said actually works.

Infographics

If you spent any time on the internet, you may have seen these. These are rectangles or some other shape containing graphs or information, which offers information about a specific subject, and posted on websites, social media and other venues.

A bookmark with information about a specific book or a play, a store is an example of an infographic that has been around before the internet. It is only recently the he term infographic widely used.

Podcasts

This is you chase to repurpose your blog posts to create something that people can listen to or their tablets or smart phones. You can offer information about your product or service by talking about the product or service in a way that is educational and not push sales only.

What can you come up with that you can create a video or audio about the product or service that can help educate the listener or viewer? Something they can learn and apply to help them with what they do or need to accomplish. What did they search for to end up at your podcast?

As with all content, it must offer relevant context of their search.

Videos

These videos are not your home movies but could be instructional, informational, and educational. Here is where visitors get to know you and what you offer, a chance to begin building relationships, with whoever visits or stumbles across your videos.

This is your opportunity to present yourself to viewers. You, a real person and not some anonymous name on a screen, it’s better to see the person to build trust than just some name that could be anyone on the internet.

Once again, and opportunity to help viewers with instruction or education and allowing your viewers to meet you, a real person, not just a name, now you are a name and a person they can relate to.

Website

Your website is where you offer your product or service, make contact, offer testimonials and a way for visitors to contact you, ask questions and interact with you.

This is a place for your story. Websites are a place where you can explain about your product or service, a site where you can list your services or product where visitors can read more about them and purchase.

A place where all of your contact information is in front of visitors to connect with you, ask questions or request a quote for a specific project they may need your expertise for in relation to how you charge.

All of the above is content marketing basics.

As you can see, there are many forms of content marketing. The next thing you need is a content marketing strategy.

I plan to cover content marketing strategy later in this series of posts about content marketing.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing.

Many people in business on the internet have heard the term “Content Marketing” but may not completely understand what the term means.

The Content Marketing Institute (The Content Marketing Institute is a place of resources and training for anyone interested in learning about content marketing) says of content marketing,

“Content Marketing – Formal Definition

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.

Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services.”

This may be a bit too formal for some. My definition of Content Marketing is this:

The creation of value added content (any medium such as a blog, website, social media, networking, etc.) that explains what you as an entrepreneur, freelancer or small business owner have to offer that is of benefit to your customers.

I would also like to add the definition of the term “copy” which I use quite often when writing about blog posts, articles, press releases (PR), etc.

According to the definition found in Merriam-Webster’s Collegiate Dictionary Eleventh Edition “Copy” is:
4 a: matter to be set esp. for printing.

b: something considered printable or newsworthy – used without an article
c: text esp. of an advertisement

Copy is anything suitable for printing. Is a blog post suitable for printing? When you hit the post button, your post is electronically printed. Therefore, anything created that involves text is copy.

Content consists of video, eBooks, whitepapers, infographics, case studies, how-to guides, etc. Content is any media that positions you to drive traffic to your business with an audience looking for what you have to offer.
In subsequent posts, I will be covering more about the marketing aspect of content as it relates to your ideal customer.

Author
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)

 

Content marketing is only one channel in marketing your business while creating a brand. Content is about using keywords and keyword phrases on your website, or blog.

 

The problem with using keywords is that they are not the end all.

 

Content must be educational and informative. When people use search engines, they are looking for specific information. The text of your content must satisfy the need that people put it the search engine.

 

Part of your content must be a call to action.

 

Content is only the beginning of branding, you must be using social media, social networking, network marketing when you are out of the office. People must get to know and trust you as someone who can help them resolve a problem or situation their having.

 

You must divide your time between content and networking in a civil manner, try to help people, including in the content you post.

 

Your content page should have a tag line that relates to how you do business, and why you want to be in business. Create a ten to fifteen second speech that says what you do.

 

Content and all of the other sites you visit need to have the same message, and you should be courteous, helpful, and engaging. Wait for visitors and followers to get to know you before you start pushing sales.

 

Sales will come in time, and your business will grow over time. There are no quick easy ways to becoming and overnight success. It takes hard work, dedication, and patience to grow a business.

 

The overall concept of your content it to engage your readers, get them to want to work with you over a competing business; your content should tell your story and what makes you different without deriding your competitors.

 

Robert Medak Freelance Writer is about honesty, integrity, and quality. The business signed a business ethics pledge to further this concept.

 

Author

 

Robert Medak

 

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

 

Follow the author: http://xeeme.com/RobertMedak

 

 

 

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