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If you work in any capacity of freelancing, do you have a contract in place for any work performed for your clients?

Why or Why Not?

Do you need a freelance contract signed by your client for your records?

Has a client ever requested that you sign an NDA (Non-Disclosure Agreement) for work you have performed?

Why all Freelancers need to have a “Freelance Contract” in place before beginning any work for a client.

  • Do you like getting paid for your work?
  • Before you begin work, shouldn’t you know what the client is expecting?
  • Shouldn’t you know what the project entails and any required research?
  • Does the client know what much the completed project will cost?
  • Are there expectations when and how are you to keep the client updated on the project?
  • Are there designated payment milestones on the project?
  • Is there an expected due date for completion?
  • Are there provisions for any editing of the project or extra research costs?

There may be more that may come up when consulting with any client about an upcoming project.

You Need a “Freelance Contract”.

The free-lance writer is a man who is paid per piece or per word or perhaps.”  — Robert Benchley

Ask any freelancer, what happens if a client doesn’t pay them? Without a “Freelance Contract”, not much.

With a Freelance Contract in place, a non-paying client can be taken to claims court and forced to pay the amount within the contract.

Why Freelancers should always establish payment milestones in the contract.

  1. The Freelancer can receive a certain percentage of the total amount to check out how the client pays, Check, PayPal or some other form agreed upon.
  2. As the Freelancer completes a portion of the project he/she will receive another percentage of the project established in the contract.
  3. Any extras if research is required.
  4. Both client and Freelancer can follow the progress of the project.
  5. Offers the client and Freelancer deadlines.
  6. Assurance the both client and Freelancer are on the same page.
  7. A legal agreement that can be used in a court of law for non-payment.
  8. Protects the Freelancer.

8 clauses every Freelance Contract should include:

  1. Pricing/Rates
  2. Payment/Invoicing
  3. Single Point of Contact
  4. Kill Fee
  5. Revision and Rewrites
  6. “Scope Creep” The project is good but would be better if A, B, and C were added.
  7. Copyrights: For freelance writers and web designers.
  8. Deadline

There is no, one contract fits all. Therefore, create a basic template that is easily adjustable to the current client’s needs and project.

Freelancers do the work but may not be able to talk about it; always ask for referrals and a testimonial.

NOTE: Testimonials are good for branding.

Author:

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer

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Don’t believe anything you read or hear, and only half of what you see.”— John Jankovich (1890-1971)

There has been an uproar as of late about fake news stories.

Fake news is nothing new. It started with Willian Randolph Hearst and Joseph Pulitzer I when Pulitzer’s New York World and Hearst’s New York Journal vying for the top paper began to change their stories by adding more sensationalization to their content including the increased use of cartoons.

This became known as “yellow journalism”, this was the beginning of what is called tabloid journalism, that one sees at grocery line checkout stands.

There was once a time where journalists like Walter Cronkite, Clete Roberts, Edward R. Morrow and others were considered trustworthy sources of news.

Somewhere along the rating battles for the top news source, advertising, and dwindling newspaper readership, television viewership started to create an instant news environment but the in-depth reporting found in newspapers was no long viewed in the same manner before television was invented.

Today, anyone with a computer, smartphone or tablet along with Internet access can post a story, no fact checking necessary. It’s called “citizen journalism” and not held to any standards.

Rumors are like songbirds; they sound filling but make a poor feast.” MICHAEL GEAR & KATHLEEN O’NEAL GEAR,People of the Nightland

Can you believe in the veracity of the author of articles read online or heard on CNN, ABC, CBS, NBC or other sources where people incur their news?

Is there reporting bias?

Is there a concealed agenda from topmost management?

What obfuscation is potentially perpetrated by so-called sources that do not vet references with exhaustive fact checking via multiple sources before branding a story as legitimate news?

Many may not remember, but both CBS and NBC have been scammed with so-called news only to find out that is was more hoax than legitimate news because they did not perform due diligence and vetting their sources with multiple sources because of tight deadlines and trying to get the story out first for ratings instead of getting it correct.

This is not an indictment of citizen journalism. As a receiver of news, it behooves that one relies on more than one source.

During the 2016 Presidential Election, the veracity of the candidates was called into question on numerous occasions and found false statements under the scrutiny of fact checking.

The gist of this post to follow the quote attributed to John Jankovich above.

Many of you have never heard that name, he was someone born in 1890. He was a special person in my life and someone whom I greatly respected. He was my maternal grandfather. I can’t think of anyone I respected more than him.

John Jankovich taught me many life lessons. He also taught me many techniques of how to prepare certain types of seafood from shell to table. He was a man of many talents, working with his hands and lessons learned just by living through some catastrophic years in his 80 years on the planet (1890 – 1971), I turned 26 in September of 1971.

What is your opinion about “Fake News?

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader and Reviewer

I also turn down work because of my stand on honesty, integrity, and quality.

Authenticity and originality are my primary goals in everything I do.

To do less is to diminish me as a person, and brand. ”

—- Robert Medak

There are many job boards and opportunities for academic writers. I have chosen to never write academic articles.

You would probably ask me why?

For me, it is about a moral code I developed decades ago. I believe strongly in honesty, integrity, and quality.

  1. If I were to write an academic paper and a student were to turn it in as an assignment: He/She has plagiarized. It isn’t his work.

  2. He/She hasn’t learned anything. This is the purpose of an academic paper. Research and fact finding thus gaining experience and knowledge.

  3. He/She has not learned how to rely on themselves.

  4. He/She is taking the easy way out by cutting corners.

Even the possibility of academic articles being used for this purpose is enough for me to have no desire to write academic articles.

Example:

A number of years ago while in college, I wrote a paper on Microwave Vaccum Tubes. I designed an electronic schematic showing all formulas concerning the parts list and how I derived the values for the components.

There were reasons that this work was assigned. What would I have learned if I had ordered an academic paper?

I also did a review of a book for a political science course taken for my major.

These were for separate courses that showcased my work, not someone else, the grades received were earned my me.

By doing the work I proved that I am not part of the almost 50 percent of today’s freshmen applying to community college must be remediated because they are unable to perform college-level work.

Businesses are spending 3.1 billion dollars a year remediating employees because colleges students do not have adequate communication and math skills for today’s businesses.

Being an old-school grammarian, there are times when visiting websites, readers should be appalled by the grammar and punctuation errors, verb-subject agreement, and poor writing.

Granted, that typos are impossible to catch everyone. The point is, that before anything is posted to the internet or any media it should be thoroughly edited and proofread.

Read and you will find words being used that show a lack of the basic understanding of English.

Where have native English speakers learned that it is okay to use learnt when they mean learned?

Just because a word has been added to a lexicon doesn’t mean it should be used instead of the proper word.

Social media and texting is the downfall of proper English, I can’t speak for other languages since I don’t speak any.

How are your communication and math skills?

Do you read?

Do you practice your communication and math skills?

Do you spend time expanding your vocabulary?

Through the use of judicious use of proper English for verbal and written communication will help in clear and concise communication to establish what the communicator is trying to say and have it understood whoever hears or reads it.

© 10/24/2016 All Rights Reserved

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader,and Reviewer

Are Tomorrow’s Leaders of Business, Journalism, and Politics Ready to Communicate Effectively. What about Tomorrow’s Authors?

Think about this, the students in middle school today will be tomorrow’s leaders. Shouldn’t we prepare them for the world ahead?

You only need to visit the Internet and most social media sites like Twitter, Facebook, and others to recognize that command of written English is losing ground. There are typos, shorthand, and errors on sites that offer us news, educational and technical information for consumers, hobbyists, and the general public. Would you trust someone whose communication skills are lacking?

US News and World Report, “How to Fix America’s College Remediation Issue – More than half of community college freshmen are told they aren’t ready for college-level work.”

An Inc.com article about remediation, “Report shows more than $3.1 billion is being spent annually on remedial writing training.”

The John William Pope Center for Higher Education Policy’s article by John Maguire, “Why Many College Students Never Learn How to Write Sentences.”

There is a movement, if it is, I choose to be a hoax, or not to eliminate the teaching of cursive writing being taught in schools. Parents should check their child’s curriculum and verify that cursive handwriting is being taught to their child or take it upon themselves to request it of the school district. If that fails, it is the parents’ duty to teach their child cursive handwriting.

Check out this article by about cursive handwriting in The Washington Post’s article, “Cursive handwriting is disappearing from public schools.

Are college standards being dumbed down to accommodate students as this article states? Remediation and the Dumbing Down of Campus Standards article by Paul Trout, English MSU-Bozeman.

Who is at Fault for the high need of Remediation of High School Graduates? 

There is more than enough blame to go around from parents who don’t look at their child’s homework, teachers who are over-worked and underpaid, bilingual education which exacerbates not assimilating into English, core standards, the government’s no child left behind report sent to President Regan and the Department of Education to the rewriting of books that the far right in America is trying to do to the point of ignoring history so as to not offend someone. There are some that still deny some history like the holocaust and genocide conducted by governments to various religions. There is an old quote, “Those who fail to learn from history are doomed to repeat it.” Originally attributed to George Santayana.

Another thought, The United States of America stands as the only industrialized nation without a designated language. That’s right, although English is taught in schools, the United States Congress has never passed a bill to make English the designated language. There have been many bills generated to create a designated language, no bill has ever made it to the desk of the President of the United States for signature.

The dumbing down of standards actually began in the 1960s with the emphasis on test scores rather than actual learning how to study, writing, reading, math and science. There was more emphasis on test scores than learning what students need for the real world like learning how to comprehend what they read in their textbooks and basic computation and communication skills.

With both parents required to work to survive the new economic reality, some have scant time to make parent teachers meetings that were held in the 1940s and 1950s when one parent could afford to stay home. Parents not checking the curriculum of their children and involved in what was being taught to their child.

The statistics about reading are abysmal, most parents and children do not read other than what is required for a class and nothing more, the loss of reading comprehension and reading level is one reason for remediation of college freshmen. How can one develop reading comprehension if they don’t read to gain both comprehension and vocabulary expansion?

How can parents who don’t read expect their children read?

In the 1940s and 50s

Students were held to higher academic standards for extra-curricular activities. There were dress codes, children showed respect to teachers and administrators. Misbehavior was dealt with swiftly. Parents were kept abreast of their children’s discipline and behavior misdeeds.

This does not mean corporal punishment but sent to a separate classroom allowing the class to continue learning. The use of school detention with a note to the parents was the rule of the day.

Parents were more involved with their child’s education.

Is your child’s school offering parent-teacher conferences and do you attend?

Tips for Successful Parent-Teacher Conferences at Your Child’s School.

All schools should hold parent-teacher conferences. Parents should demand to speak to their child’s teacher(s) and work at helping their child with core knowledge in reading comprehension, writing, math, and science. If their child is lacking in a specific area, asking the teacher for more work or requesting how a parent can help their child is in order.

Ultimately, the concept of solid core education is what will help the child in the future when they are ready for college to not have to be remediated to handle college-level textbooks and writing assignments. Some courses require blue book tests where the student must write a short essay dealing with the question on a test while others may require a term paper.

In college, part of a student’s grade is how well they can communicate in writing to explain a position or concept related to the course matter.

Written and oral communication is important for everyday intercourse but more so in the college environment.

A person’s command of writing and vocabulary strength are requirements for their ability to clearly express and explain their meaning at work or in classroom discussions with their college professor.

You or your child can build a larger vocabulary by the simple act of reading and use of a lexicon for words that are unclear, unknown or unusual to find their meaning and proper usage.

Reading not only helps you and your child, you also help authors by purchasing their book, checking out a book at your local library and posting a review. If you enjoy a specific book, please be kind enough to tell your friends why you liked it and recommend that they read the book. They might recommend a book for you to read that they enjoyed reading. Spreading the word at the office is an excellent way to practice oral communication skills and public speaking albeit one-on-one building interpersonal skills comfort.

We all need to practice or upgrade our basic communication skills unless we begin to backtrack on our abilities and failing to maintain our written and oral communication with others. Practicing also helps the continual growth of our vocabulary to make our meaning clear and concise to the person you are communicating with to understand your meaning as clearly as you think you are presenting the information in your mind.

Practice and preparation are the two main ingredients in communicating your thoughts to readers and through interpersonal intercourse among friends, teachers, and business associates. This also leads to being comfortability when communicating orally and in your writing.

Nathaniel Hawthorne said it best about written communication, “Easy reading is damn hard writing.”

There is no substitute for learning the basic core skills of reading, writing, math and science to create a will rounded intelligent person able to communicate with others and not be misunderstood.

Think about it and share your opinion in the comments.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning branding and marketing.

Can an introvert also be an entrepreneur?

Only you can answer this quest for yourself.

Working from your home helps since you only interact with people via social media or the telephone.

As with anything in life there are divergent paths and there is not a single path for everyone.

All paths lead to pros and cons that you must determine for yourself, and if you are willing to accept the responsibility for your choosing your path.

I offer this caveat, never spend more than your budget will allow and never go into debt to fund your freelancing business.

How comfortable and transparent are you working from home?

By transparent, I don’t mean giving out your personal information. I mean is being your authentic self.

Clients don’t purchase from people they don’t know or don’t trust.

Honing your interpersonal skills is a must to build trust through building relationships with visitors to your blog, website, and social media platforms.

It is how and how often you interact with others in your circle of followers and those following you. Are you helpful, do you answer questions, how often you blog, do you offer education, do you offer value. Why should someone interact with you if you don’t interact with them and other in your chosen niche.

Each individual must create their own schedule of interacting on social media and how much they are willing to interact online,

What does it take to become a freelancer?

I have written about this in posts on this blog. One post is The 7 P’s of Freelance Writing. It was written back some time ago.

In that post, I mentioned certain items that apply to general freelancing as well.

These items are:

  1. Performance –
  2. Presentation –
  3. Professionalism –
  4. Polish –
  5. Personal Contact –
  6. Persistence –
  7. Patience –

I could write about what these words mean to me but if you want to be a freelancer, you will have to find out what these words mean to you in your business, because freelancing is a business, and it you fail to treat it like a business your business is destined to fail.

Call Yourself a Freelancer and They Will Beat a Path to Your Door

First, forget about that happening, especially if you’re an introvert.

Second, do not quit your day job until you are making enough to allow you to do so. Each person must make that determination on just how much money they need to live the lifestyle they wish to continue living or compromise living on.

Third, if you are in the United States, think about what the federal, state, and local government might think about you doing business from home if clients come to you.

Fourth, if you work for someone or a company that has a benefits package, are you willing to give that up and start paying your own way by freelancing full-time.

Fifth, consider the fact that as a freelancer you will be competing against other freelancers from around the world and some probably willing to work cheaper than you.

As a newbie freelancer, you have no portfolio, no reputation, and face it; no experience working with clients and understanding their needs.

Start slowly and build your credibility, reputation, brand and what is unique about what you have to offer potential clients so they choose you over another freelancer that has been doing it longer than you.

What is your Plan?

Have you thought about the following?

Do you even have a plan on how to proceed?

Have you written a business Plan?

How are you going to finance your freelancing?

Where are you going to work from?

Are you planning on establishing a separate business bank account?

What are you going to name your business?

Have you thought about a domain name for your website?

Are you going to create a blog?

If you are on social media, are going o create a separate business social media account.

Are you going to have a business phone and business cell phone separate from personal ones?

What about selling via a separate voice mail than your home voice mail?

Does this give you pause for thought?

I trust it does because there are many things to think about when calling yourself a freelancer and being willing to do whatever and however long it takes to become a freelancer making a living.

Many of the household names in online marketing have been at it for years. It is possible to take years to become an overnight success.

Any business that is still around started as a start-up and worked hard to become a success.

Have Questions about Running a Business

If you are in the United States, there are sources of information online at the following:

Federal Trade Commission – https://www.ftc.gov/

Small Business Administration – https://www.sba.gov/

Secretary of State for your state

Tax Board for your state

The county business license

The city council for the city you live in

Entrepreneurs take note:

If you want to be in business as a freelancer you are considered a consultant or contractor you are responsible for all of the regulations for any business doing business in your area.

Take care to cover yourself with insurance and incorporation to protect your personal assets.

I am not an attorney and only suggest you consult one when starting your freelancing to protect yourself from a lawsuit or potential damages from your actions as a small business owner.

As an Entrepreneur

The money you make from freelancing is not yours, it belongs to the business you created and belongs to the business for future growth and success.

All you get is a salary for which you are libel for all taxes, withholding and any other required payments to the Federal, State, and Local governments.

If this is not what you are prepared to deal with on your own or hire a CPA, think hard if you are ready for freelancing.

Freelancing is not for the faint of heart.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing

I welcome questions and try to answer them to the best of my ability. Use my contact page.

Use my contact page if you have any questions.

What to do when Health Issues Ruin Your Week

Living with a number of diagnosed medical and emotional conditions:

Anxiety, Diabetes Type 2, Gout, Hypercholesterolemia, Meniere’s Disease, Neuropathy, Osteoarthritis, Osteopenia, Pernicious Anemia, and Supraventricular Tachycardia. I have a small pharmacy in my home because of these conditions.

The week of November 15, 2015 was not a good one for me. This is not an excuse for not keeping up with reading and learning about how to increase traffic and marketing my services online. It just takes longer.

On Wednesday November 15, 2015, my wife and I needed to run some errands. While out of the house, many physical manifestations began to arise. Their toll felt for days afterward.

I am grateful to be able to work from home with no supervisor hovering over me, wondering why I’m not busting hump on the latest project. I did have some problems with supervisors at my job with PacBell, a contributing factor to my retiring early. I retired at age 58.

As age crept up on me, so did other medical conditions. Cataract surgery for one. These are the “Golden years”.

 

If you are living with health issues

First, create a sick day plan.

The sick day plan should include working on some aspect of your business. Being under the weather doesn’t mean you give up. It only means you may have to rearrange your schedule.

Second, keeping up with clients.

If a time comes when you are not 100 percent, you need to contact your client and let them know, especially if any illness may adversely affect the timeline you’ve given them for their contracted project.

Looking like an amateur to your client is horrendous to your business and personal reputation by not keeping them up to date on their project.

Third, always keep as healthy as possible.

When working, you must consider making time for yourself. You must eat, exercise, and take mental health breaks to maintain optimal health. Maintaining a healthy lifestyle is important for you and your business. If you are not 100 percent, your business won’t be either.

Your health is more important than your business if you work from home as a freelancer or consultant.

I can attest to this from personal experience.

Consider creating a wellness program for optimal health that will allow you to run your home based business efficiently and effectively.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing.

 

Contact me with any questions you may have, or about my services.

Leave a comment. I would like to know your thoughts about this site.

What do I mean by “You are Your Platform”?

Are you online?

Whatever you post, how you interact, are you helpful and engaging, have you built trust with your contacts, do you add value, and this is your platform (You).

Are your interpersonal skills good or do they need work so potential clients want to work with you.

What happens when someone Googles your name, what will they find on sites like Facebook and other social sites. Are you sure that everything you post portrays you in a good light and someone that is a good fit for people searching for what you offer.

You must always guard your reputation because it is all you have to put in front of potential clients. Do not post pictures or rants that portray you as someone extreme with views that might reflect a negative persona. This could hurt your chances to convert visitors to your site.

You as a platform, may be a foreign concept but think of it as applying for an open position. The open position is your client has and you want it. You have to present yourself as the best choice or their open position. The question is does your online and offline person reflect you as the best choice because you are in a competition with others. Why are you the best? Do you bring value?

Does your persona reflect confidence and trustworthiness? If it doesn’t, you could lose out on jobs you might like and feel are in your wheelhouse.

You must always put you best foot forward at all times. One way to do this is to answer questions that others online and offline may have. Be helpful and pay it forward. You’ll be surprised what you get back in return. Be the go to person for your niche.

If you are helpful and offer value to clients, your chances of getting referrals and testimonials increases without have to work at it, happy clients are your best advertising.

Consider being a lifelong learner by keeping up with the changes in your niche and the Federal Trade Commission rules if you are in the United States. 

Author

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing.

The first step in building your platform is to decide what your want your platform to say about who you are and what you have to offer.

Are you and author?

Do you have a product?

Are you a web designer?

Are you a copywriter?

Are you a publicist?

Are you a freelance writer?

Are you a marketer?

This is by no means a complete list of possibilities for platforms that showcase what you have to offer people who visit your online platform.

Consider how you will tell your story online. Is a website with a blog, a solo blog, and then what about social media sites like Facebook, Twitter and others best for getting your story online and in front of people to start creating relationships.

It’s hard to sell to people without them trusting you. You build trust through relationships and engagement with visitors to your platform.

Just like in life, it takes time to build relationships and trust. It takes patience and perseverance to make it online the right way. There are no shortcuts to building trust, you must prove your trust worthiness.

If you’re like me, long on ideas but short on cash, not wanting to go into debt to create your plat form, there are ways to create your platform using free sites.

You will have to choose which free platform resource(s) is right for you. Yes there is a learning curve since most will be Do-It-Yourself (DIY).

You’re probably thinking free means using the same templet as someone else, which is true, but it is about what you have to say on your platform that counts.

It is your content that will score your position on search engines and drive traffic to your platform if you are willing to put in the work required to get your platform into the online world call the Internet.

Your age or when you started doesn’t make a difference, you just need to start and work at it and learn even if you can afford to pay some one to build your platform for you. You should learn bout your platform even if you aren’t the one who built it. Learn some coding and learn about the host of your platform so you you can modify it if you have to.

Not knowing what’s going on in your platform can cause you problems with search engines.

Your content and frequency of fresh content is what rates with search engines and drives traffic with relevant content to what people are searching for.

How often you update your platform with fresh content is up to you but the more often.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer learning marketing.

“The free-lance writer is a man who is paid per piece or per word or perhaps.”

— Robert Benchley

Although I classify myself as a writer, blogger, editor, proofreader, and reviewer I am also learning branding, marketing, and social selling as integral parts of working as a freelancer.

“Taming the Freelance Market” is the working title of my book about freelancing. The more I write, the more that needs researching and include enough information for would be freelancers, entrepreneurs and small businesses without causing information overload.

Below is a rough draft of chapter one:

“Before I begin, according to WordWeb Pro®, a program I use often:

Freelance used as a Verb:

Work independently and on temporary contracts rather than for a long-term employer

Freelance used as an Adjective:

Working for yourself

Freelance used as a Noun:

A writer or artist who sells services to different employers without a long-term contract with any of them

What does this mean in plain English?

As a freelancer, you must maintain impeccable records of income and expenses (record keeping for taxes), medical and dental insurance, marketing, Web design, anything related to business is up to you. Freelancers receive no befits from employers, because freelancers are considered independent contractors.

Depending on the services rendered by an independent contractor, you may receive remuneration, but no credit for your work, one example is a Ghostwriter.”

I then mention some of the many types of freelance jobs available in chapter one, not just writing jobs.

“Taming the Freelance Market” is about working for yourself as a freelancer, entrepreneur, small business, independent contractor or whatever pigeonhole you choose.

If any readers have a comment or suggestions about subject(s) dealing with being or becoming a freelancer please use my contact page and send me a note, ask a question or (hint) hire me for your blog or website..

I try to help everyone with questions about freelancing, publishing, and writing; if I don’t know an answer I research to find the answer. I learn by researching, answering questions, which are a form of teaching, I am still learning about, branding, marketing, and social media but will help you wherever I can.

I for one believe in paying it forward.

Author

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Branding, Marketing and Social Media.

The first step is to consider your niche and the content relevant to that niche.

Content is not about your product or services. Content is about educating, engaging, helping, and informing your readers to build relationships, not sell your stuff.

This may sound counterproductive, but content is establishing relationships to build trust. Would you buy something from someone you don’t know or engage in a business deal with someone you don’t know? Then why should your readers?

The art of selling online is building trust through establishing relationships, not trying to sell your product or service to everyone that visits your site. You start by helping them through their pain point first before you try and sell.

I may be in the minority, but I believe in helping visitors to my blog and social sites over trying to sell them my services. I am willing to answer questions or offer suggestions to everyone; do you.

Don’t use jargon or large words in conjunction with complex sentences when plain English will suffice. Readers of your content should get the point you are making with ease by the use of concise writing.

Content marketing involves all content from social sites, blogs, and websites with relevant content to your product or services. Your content is your chance to position yourself as an expert in your niche and build trust with your traffic by engaging with visitors.

Your content must be relevant to what people are searching for by using search engines. Also, remember, nothing happens overnight. It takes some time to build a following and trust. If you expect instant sales, you are going to be disappointed.

Be engaging and helpful first before trying to sell products or services. A chance for you to talk more about your product or services is via newsletters when a visitor signs up for it on your site.

Content marketing might be an email if visitors opt in to receiving emails for special sells or special coupons or email only products or services and have an easy way to opt out of emails.

Send a free item if they opt-in to receiving a newsletter or emails. Many people like getting something free, and are probably willing to share their email address with you to receive it.

Free should mean free, not free if they pay shipping and handling. Something you can send an electronic copy of, and always be courteous with a thank you note when the sign up to your list of people willing to receive your emails or newsletter.

This is how to run your content marketing.

Author

Robert Medak

Freelance writer, Blogger, Editor, Proofreader and Reviewer learning marketing

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