The first step is to consider your niche and the content relevant to that niche.

Content is not about your product or services. Content is about educating, engaging, helping, and informing your readers to build relationships, not sell your stuff.

This may sound counterproductive, but content is establishing relationships to build trust. Would you buy something from someone you don’t know or engage in a business deal with someone you don’t know? Then why should your readers?

The art of selling online is building trust through establishing relationships, not trying to sell your product or service to everyone that visits your site. You start by helping them through their pain point first before you try and sell.

I may be in the minority, but I believe in helping visitors to my blog and social sites over trying to sell them my services. I am willing to answer questions or offer suggestions to everyone; do you.

Don’t use jargon or large words in conjunction with complex sentences when plain English will suffice. Readers of your content should get the point you are making with ease by the use of concise writing.

Content marketing involves all content from social sites, blogs, and websites with relevant content to your product or services. Your content is your chance to position yourself as an expert in your niche and build trust with your traffic by engaging with visitors.

Your content must be relevant to what people are searching for by using search engines. Also, remember, nothing happens overnight. It takes some time to build a following and trust. If you expect instant sales, you are going to be disappointed.

Be engaging and helpful first before trying to sell products or services. A chance for you to talk more about your product or services is via newsletters when a visitor signs up for it on your site.

Content marketing might be an email if visitors opt in to receiving emails for special sells or special coupons or email only products or services and have an easy way to opt out of emails.

Send a free item if they opt-in to receiving a newsletter or emails. Many people like getting something free, and are probably willing to share their email address with you to receive it.

Free should mean free, not free if they pay shipping and handling. Something you can send an electronic copy of, and always be courteous with a thank you note when the sign up to your list of people willing to receive your emails or newsletter.

This is how to run your content marketing.

Author

Robert Medak

Freelance writer, Blogger, Editor, Proofreader and Reviewer learning marketing

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