Eight Forms of Content for Online Content Marketing:
These types of blog posts should speak to the visitor’s pain point. They should answer the question of how you can help them with their pain point. They should contain relevant information, How-To, and educate them.
Is there a book or guide you can write that is relevant to your product or service that you can offer to visitors to your sites? Something that can explain about your product or service that will explain what you have to offer.
Let’s say you design websites for example. You might write an eBook explaining some aspect of a website that draws traffic and offer it as a reward for visiting your site.
Do ever offer contests, freebies, or other items to people on your email list? Sending emails or a newsletter to your list is a chance for you to enter the world of your visitors with items only to subscribers. I chance for you to offer posts about the niche you serve, and possibly a ready market to make purchases of your product or service.
Here is your chance to offer some of your expertise within your niche that shows you are a go to person for help when someone has a problem not in the how-to guide.
It’s almost impossible to cover every possible problem that a person might run in to. This is a way to build trust with a potential customer. Something you said actually works.
If you spent any time on the internet, you may have seen these. These are rectangles or some other shape containing graphs or information, which offers information about a specific subject, and posted on websites, social media and other venues.
A bookmark with information about a specific book or a play, a store is an example of an infographic that has been around before the internet. It is only recently the he term infographic widely used.
This is you chase to repurpose your blog posts to create something that people can listen to or their tablets or smart phones. You can offer information about your product or service by talking about the product or service in a way that is educational and not push sales only.
What can you come up with that you can create a video or audio about the product or service that can help educate the listener or viewer? Something they can learn and apply to help them with what they do or need to accomplish. What did they search for to end up at your podcast?
As with all content, it must offer relevant context of their search.
These videos are not your home movies but could be instructional, informational, and educational. Here is where visitors get to know you and what you offer, a chance to begin building relationships, with whoever visits or stumbles across your videos.
This is your opportunity to present yourself to viewers. You, a real person and not some anonymous name on a screen, it’s better to see the person to build trust than just some name that could be anyone on the internet.
Once again, and opportunity to help viewers with instruction or education and allowing your viewers to meet you, a real person, not just a name, now you are a name and a person they can relate to.
Your website is where you offer your product or service, make contact, offer testimonials and a way for visitors to contact you, ask questions and interact with you.
This is a place for your story. Websites are a place where you can explain about your product or service, a site where you can list your services or product where visitors can read more about them and purchase.
A place where all of your contact information is in front of visitors to connect with you, ask questions or request a quote for a specific project they may need your expertise for in relation to how you charge.
All of the above is content marketing basics.
As you can see, there are many forms of content marketing. The next thing you need is a content marketing strategy.
I plan to cover content marketing strategy later in this series of posts about content marketing.
Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning marketing.