Is the new advertising old advertising?

McDonald’s brought back the “Hamburgler” and Kentucky Fried Chicken (KFC) brought back the Colonel in their respective commercials.

It is time that what is old is new again, or is it the fact that their current advertising isn’t working and they are scrambling to draw in patrons with what worked in the past.

Personal experience: My wife and I stopped at a KFC because we wanted to place an order from and television commercial. We placed our order and they were out of everything we tried to order. We ended up just driving thorough without making a purchase.

Note to KFC: Not a way to run a business.

When advertising a special or some product or service, be sure you can deliver or customers may not be in a mood to make a purchase or trust you in the future.

Things like bait and switch; trying to upsell before you’ve created a relationship with the customer isn’t the best way to create loyalty.

I have lived in California, Kansas, and now reside in West Virginia. I can tell you the not all franchises are equal.

Example: Red Lobster and Outback in San Bernardino, California were below par while Red Lobster in Salina, Kansas is a place to visit for a good meal. Outback in San Bernardino, California is place to avoid while Outback in Princeton, West Virginia is wonderful.

What is the reason for this stark difference, one word, “Management?”

As a business, never advertise what you can’t deliver. Whether you use so tried and true method or a new method of advertising, businesses must deliver what they are promising in the advertising.

To me, this is true truth in advertising. I can’t tell you how many times I have received and offer of something for free and then have to pay for shipping, or some amount after a period get charged a monthly fee that is beyond the budget of many people in today’s economy.

The point to this, if you want to cultivate customer loyalty, you must deliver on the inherent promise your advertisement offers and nothing less.

Businesses regardless of what they offer, the offer must be open and transparent. Don’t let customers come to you only to find out that something offered is not what they expected or costs more than they expected to pay for a product or service.

Businesses need to deliver that best product or service for the price, cultivate relationships, and deliver on all inherent promises to establish customer loyalty.

Author
Robert Medak
Freelance Writer, Blogger, editor, proofreader, and reviewer learning marketing

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