What do I mean pay to play?
Facebook, created years ago, has a growing membership in the multimillions. Facebook frequently changes their algorithms, with subsequent algorithm changes, organic page likes fluctuate as does post reach, unless an account holder pays for expanded reach. The more you pay the greater the reach, these costs for expanded reach range from five dollars to two hundred dollars. The more you are willing to purchase reach the greater the reach. Promotion and advertising reach will cost you whatever you can afford. The more you can afford the greater the reach.
What is Reach?
Reach simply put, is the number of people that will see your Facebook post or advertisement.
Is Pay to Play Right for Your Business?
First, no business should go into debt, to fund their business and reaching out for new customers and advertising. Going into debt to fund your business is one way you quickly go out of business.
NOTE: Never spend more than you can comfortable afford on your business from revenue.
If you are an entrepreneur, freelancer, or small business, how much can you budget for paying to play against revenue to run your business is an extremely important equation. This is part of your marketing budget expense. What can you realistically afford without leaving the business short of funding and operational expenses? All businesses must know this number at all times. Put your account hat on and keep a handle on your working capital and budget items.
Whether entrepreneur or freelancer, you are a business, this is something that you must keep in mind. You must also realize that the business income is not your money; the money belongs to the business for operation and growth, not for paying personal living expenses.
Under funding, is a major cause of businesses closing down. Can you afford to spend money you don’t have? Most people who spend more than they make are soon in deep financial trouble. Don’t be one of them!
If you plan is having money and time to be free by starting a business, don’t. For a business to be viable, you will be spending many hours, weeks, and months devoting both to the business.
There is a dramatic learning curve to creating a startup. Most startups cannot afford to outsource many of the day-to-day operations. In the beginning, these operations are up to you until the business can afford the costs of outsourcing which isn’t cheap.
This is what true pay to play is all about. You want to freelance, or create a startup; it is going to cost you to join the ranks of entrepreneur. Don’t spend what you don’t have from the business.
Freelance Writer, Blogger, Editor, Proofreader, and
Reviewer learning marketing