During the last few of weeks of 2014, how did your 2014 goals list compare to what you accomplished in 2014?

Did you periodically analyze your 2014 goals list and adjust your time and effort in achieving your goals?

Did you reach all of 2014 milestones? Why or Why not?

Have you listed and scheduled periodic reviews of your 2015 business goals and are ready to make changes along the way?

What are going to do differently in 2015 than you did in 2014 to achieve your goals list?

The final questions for this post will be the following:

Are you willing to expend the time and effort required during the year 2015 to achieve all items on your 2015 goals list?

Have you established your editorial calendar for your blog in 2015?

Does your business have a blog? Why or why doesn’t your business have a blog?

Every business needs a blog. Businesses that have a website should have a blog as part of their website or a standalone blog to engage customers, to keep customers updated on what is new in the business.

A blog is the perfect method of interacting with customers through your clear call to action. A call to action may be as simple as getting them to use your contact form or some other action that will tell you what your customers think and want on your site.

In addition to a blog or website, businesses need a social media presence to inform potential customers of information about themselves through interpersonal communication. The main point of social media is to establish relationships with individuals that may be in need of what your business offers.

Social media is also a good platform to mention a sale, discount, survey, or what is happening in a business. Social media allows businesses to learn what customers are looking for by asking questions or have a complaint about something that a business may be able to help with.

Using social media allows businesses to view the pulse of what people want through what they share. How businesses are using social media to their advantage in finding new customers and how businesses use social media for brand marketing.

No one can learn the nuances of social media overnight. In the era of digital, social media and mobile is necessary for businesses to survive and thrive in the digital world we live in.

2015 is a new start for every business from freelancer to large corporation to learn new technologies and use them to their advantage in establishing and growing brand awareness.

Using technology is paramount for entrepreneurs to compete with larger businesses in the digital market.

Annually entrepreneurism is growing worldwide because individuals can no longer rely on the economy on a global scale. It is up to individuals to create their own economy through entrepreneurism. Taking courses in entrepreneurship is no longer a luxury but a necessity in these times of global economic uncertainty facing everyone. There are no longer jobs where one could follow in their father or grandfather’s company.

Those seeking work as more people retire and more jobs outsourced to countries because of lower pay and tax breaks, gainful employment is becoming a myth. Individuals have to fend for themselves in creating a living wage.

Is it easy being an entrepreneur? The short answer is no. Entrepreneurship is not for the faint of heart, but it can be rewarding for those willing to work hard and gin the knowledge required to be a successful entrepreneur in today’s economy.

Good luck in all of your endeavors for 2015 and beyond.

Robert Medak

Freelance writer, blogger, editor, proofreader, and reviewer learning marketing

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