An overview of online marketing. A simple grap...

An overview of online marketing. A simple graph that represents the major components of online marketing, including, Search Engine Marketing (SEM), Search Engine Optimization (SEO), including RSS and Atom feeds, Affiliate Marketing, Email Marketing, Viral Networking/Blogs and Social Netowrking. (Photo credit: Wikipedia)

In the beginning, blogs were nothing more than online diaries. Many people had one where they rambled on about their life, parties, or whatever they felt writing about.

Over time, blogs usage changed to causes by people, and groups. You can still find these types of blogs.

Today, businesses have blogs where they write to explain who they are, what they’re about, and how they’re different for other businesses.

Business blogs are a part of an overall SEO strategy to market goods and services businesses have to offer.

Any site where people congregate is social; the media platform may be different, but where there are people is social media. Blogs are a place for businesses to tell their story. To add humanity to their business, automatons don’t work as well as a human who can interact with potential customers, answer customer questions, and customer service on a social media platform.

Do not listen to the naysayers, who say blogs are dead, mainly because many want to sell you something you don’t need. Try using your humanity in an authentic way and good things will happen when you least expect it.

When blogging, never be negative, or condescending in tone. Be engaging, and helpful to your readers. Be authentic, and transparent. Blogs should be educational and informative first. The sales will come in time. Blogs should not always be about purchasing this product, or that product.

Blogs can be a way to create loyal customers for the life of your business by building relationships. Customers would rather purchase from someone they consider a friend, than some stranger.

Use your blog as a social platform to inform visitors what you are about and what you have to offer them, while also building relationships.


Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, and Reviewer learning Marketing

Follow the author: