A call to action phrase
Websites are not just about the call to action, the content should be like having a conversation with your reader, not about getting them to purchase on first visit, it won’t happen.
When readers, potential customers, you must build a level of trust with them by engaging them with content relevant to the site. For example, if you sell plumbing supplies, you wouldn’t have ads for consumer electronics. A far stretch, but you get the idea.
Tell your story, be a friend, consider the fact that readers may become your loyal customers, and spread the word about your service or product. Build a friendly honest relationship with your readers.
Try using a conversational tone, not a hard sell attitude. Sales come when people trust a business, not because someone tries to sell them something through pushy tactics.
The main reason for a call to action statement is to build a list of potential customers. Once you have a list, you can keep in contact with them through Email for offers, or new products and services you have.
Unfortunately, there is a caveat to this. Before you send Emails make sure that your visitors have signed up on your site stating they would like to receive such Emails, and don’t send so many Emails that you appear to be a spammer.
Let people visiting know the frequency of your newsletter, or new offers. Putting offers and up in a newsletter. Talk about what is important to your customers in your newsletter.
Newsletters are a good way to keep your readers informed and in their minds.
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- Email Marketing Service Tips: Do’s&Don’ts (staples.com)
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