Many people are willing to sell followers, and Facebook likes for a price, but is it a good practice?


English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)


With major search engines like Google and Bing changing their algorithms, search engines base ratings on authentic organic followers, not just numbers.




What does this mean for the future?




Purchase followers if you think it will help, but it could also hurt your ratings more than it helps.




I receive offers from people selling followers and likes almost daily. I haven’t spent money because I have no idea who the followers and likes would come from. I believe in integrity, honesty, and quality. I also believe the “social media” is social. That means building relationships by following people who have some relation to your product or services.




You may have followers on social sites like Facebook, Google +, Myspace, and Twitter; they may not have anything to do with your products of services, are they a good prospect? No; then why follow back?




You might hurt your ratings with search engines if you do since the recent algorithm changes like Panda, and Penguin. The entire area of SEO (Search Engine Optimization) has changed its emphasis. What SEO specialists did may not work with these systems in place.




If you have a WordPress site, there are people selling plug-ins to optimize your site and more. Ask yourself if the various plug-ins really work, or could they possibly hurt your ratings. Furthermore, how deep are your pockets? There is no free ride.




Think about who is going to install them. Are you capable, or will you have to outsource it?






Think well before you leap into purchasing followers and likes.




About the author.




Robert Medak is a retired Communications Technician turned freelance writer, blogger, editor, proofreader, and reviewer learning marketing.




He was born in southern California, and lived in Kansas until moving to southern West Virginia with his wife and their cats and dogs. While in California, he and his wife Connie ran an animal rescue where Robert wrote job descriptions, flyers, and was treasurer.




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