You can optimize with keywords, use various plugins, and many types of software to attract traffic, but this is where content becomes the king of engagement with potential clients for your business.

SEO& SEM may help with incoming traffic, but once people find a website or blog, is it informational and relevant to the person’s search? How likely are they to tell others about the website because of the content and how engaged they were?

What about the tone of the content on the website?

Is the content academic or conversational? Does the website reflect the tone? You can offer information about a product or service in a conversational tone, information doesn’t need to be like a research report from a scientist.

I’m not saying that you should write down, but to write in plain English. Forget the jargon, and tech terms unless it is necessary, and there are no other way to express what you are saying. Not everyone is an engineer.

You are communicating with people searching quick concise and relevant to their search. A website is responsible for providing that information in an easy to read format without having to visit a specialized dictionary for terminology.

When someone visits a website, how user friendly is the site, is it easy to find contact information? Does the site have an FAQ page, an about page, easy to reach the business if they have additional questions? Is here a catalog, pricelist, or sales list that available for customers?

There should be the name or names that someone with any questions; or to schedule a meeting with knowledgeable people that have the authority to handle customer needs.

You’ve seen that all of the SEO, SEM, and marketing are much more than just old style marketing.

Today’s marketing is about engaging in a relationship with customers.

This is marketing in the modern age.

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer

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