While content is king and SEO is the supposed magic bullet, SEO is not the do all, be all of content.

First, content must be readable and of value to those reading it by answering a question they may have. Why else would they be looking for content in today’s glut of information, some good and some not so good.

Second, content must follow the rules of good writing. Good writing is well-written content following the rules of grammar, punctuation, spelling, and limiting jargon as much as possible. The thoughts should be clear for the reader and answer to what they are looking for in the content and context of any blog post.

Third, only add keywords if they fit grammatically with the context of the posted content. No one will read content stuffed with keywords just to have them there. This is one way to turn the reader off and possibly conflicted with the search engine keepers, thereby lowering your page position, or having your page sanctioned by search engines for stuffing. Readers can see this and will not consider you a trusted source of information.

Note: Percentage of keyword use that will get you sanctioned by search engines is a slippery slope. Try to keep keyword usage between three and a half to four percent to be on the safe side.

Forth, all content should be relevant to the niche in which your content resides. You should also be passionate about what you are writing. Lack of passion comes through to the reader.

When creating content for readers’ consumption, make it meaningful, coherent, and superior quality for the reader.

The best way to create readership is to offer valuable quality content.

Robert Medak

Freelance writer/editor/reviewer

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