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Mentioning the term SEO Web Content in a LinkedIn group, member John asked what the term SEO Web Content meant, I doubt I can repeat my reply here.
My definition of SEO Web Content is Web copy writing utilizing keywords, long tail keywords, and keyword phrases to enhance webpage SEO for greater search engine ranking as part of an overall SEO strategy.
Some inherent problems with SEO Web content
First, the main concern when creating keyword content is doing the proper keyword research.
What keywords do you want your site to rank for in search engines?
What keywords are people searching that are relevant to your site?
How to properly use the keywords in your Web content for search engine ranking.
Calculating keyword density, too high or too low can have adverse effects.
Second, Web writing.
Writing for the Web is different from other forms of writing, like academic, creative, or even e-mails for business opposed to e-mail to friends.
It takes time and experience in creating 100-percent original copy that is search engine friendly.
Any copy that is less than 70 to 75 percent different from the copy found online via plagiarism checking software will not rank high in search engines, and search engines might even downgrade the site for this reason.
All copy needs plagiarism checking via programs such as Copyscape, Grammarly, or perform a search for the many sites offering plagiarism checking for your copy.
Plagiarism reflects poorly on website, and the writer. It can also get sites banned from search engine ranking.
Sites should only use 100-percent original quality content.
Would you wish to work with someone who steals copy or uses some software that can create multiple copies just by changing some adverbs, or someone creative that can create 100-percent original work?
About the author:
Robert Medak Freelance Writer, Blogger, Editor, Proofreader, Reviewer, and Marketer
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You can optimize with keywords, use various plugins, and many types of software to attract traffic, but this is where content becomes the king of engagement with potential clients for your business.
SEO& SEM may help with incoming traffic, but once people find a website or blog, is it informational and relevant to the person’s search? How likely are they to tell others about the website because of the content and how engaged they were?
What about the tone of the content on the website?
Is the content academic or conversational? Does the website reflect the tone? You can offer information about a product or service in a conversational tone, information doesn’t need to be like a research report from a scientist.
I’m not saying that you should write down, but to write in plain English. Forget the jargon, and tech terms unless it is necessary, and there are no other way to express what you are saying. Not everyone is an engineer.
You are communicating with people searching quick concise and relevant to their search. A website is responsible for providing that information in an easy to read format without having to visit a specialized dictionary for terminology.
When someone visits a website, how user friendly is the site, is it easy to find contact information? Does the site have an FAQ page, an about page, easy to reach the business if they have additional questions? Is here a catalog, pricelist, or sales list that available for customers?
There should be the name or names that someone with any questions; or to schedule a meeting with knowledgeable people that have the authority to handle customer needs.
You’ve seen that all of the SEO, SEM, and marketing are much more than just old style marketing.
Today’s marketing is about engaging in a relationship with customers.
This is marketing in the modern age.
Robert Medak
Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer
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Customers are Ignoring You (Photo credit: ronploof)
Why entrepreneurs need more than one platform, the simple answer is the more places potential customers for your products and services, the better.
Now comes the con. It takes time and someone to watch over the various platforms for any type of feedback from customers. Feedback could come in the form of questions, experiencing a problem, clarification about an order or product. Someone needs to be available to answer customer’s concerns.
This is what platforms are about, while also building relationships with current and potential customers. A relationship is what retains customers. It costs less to retain current customers than to acquire new ones.
Satisfied customers are entrepreneur’s best forms of marketing, word of mouth. This only works with platforms where customers can interact with entrepreneurs quickly to resolve any issue and to tell about their experience in the form of notes or letters they can submit on a form, or post something to a platform.
Many buzzwords tossed around, but what do they mean.
People hear the term social media, network marketing, SEO, optimization, platform, and more.
What this boils down to is some way to get in front of your customers using websites, and other interactive sites like Facebook, Foursquare, Google +, LinkedIn, Twitter and others interacting real time with current customers and potential customers to purchase products or services from entrepreneurs.
Entrepreneurs have to remember not to choose just one platform and to keep platforms such as blogs and websites dynamic not static, because search engines like dynamic websites and blogs. Dynamic content will enhance search engine ratings making these sites easier for searchers to find.
The content is something else that needs addressing. The content must be relevant to the site and the content must be quality content not something found copied and pasted just for the sake of content.
Content must be original, well written, with correct spelling, grammar, punctuation, and clear of typos. Search engines don’t like duplicate content. There are many software programs and online sites to check for plagiarism of content before posting to a blog or landing page.
Note: Always post only original content to score high with search engines and not get band from search engines.
Creation and maintenance of a platform will require time and dedication from an entrepreneur, but will help with business growth.
Robert Medak
Freelance Writer/Blogger/Editor/Reviewer/Marketer
http://www.authorsden.com/robertmedak
http://twitter.com/freelancewrtr
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While content is king and SEO is the supposed magic bullet, SEO is not the do all, be all of content.
First, content must be readable and of value to those reading it by answering a question they may have. Why else would they be looking for content in today’s glut of information, some good and some not so good.
Second, content must follow the rules of good writing. Good writing is well-written content following the rules of grammar, punctuation, spelling, and limiting jargon as much as possible. The thoughts should be clear for the reader and answer to what they are looking for in the content and context of any blog post.
Third, only add keywords if they fit grammatically with the context of the posted content. No one will read content stuffed with keywords just to have them there. This is one way to turn the reader off and possibly conflicted with the search engine keepers, thereby lowering your page position, or having your page sanctioned by search engines for stuffing. Readers can see this and will not consider you a trusted source of information.
Note: Percentage of keyword use that will get you sanctioned by search engines is a slippery slope. Try to keep keyword usage between three and a half to four percent to be on the safe side.
Forth, all content should be relevant to the niche in which your content resides. You should also be passionate about what you are writing. Lack of passion comes through to the reader.
When creating content for readers’ consumption, make it meaningful, coherent, and superior quality for the reader.
The best way to create readership is to offer valuable quality content.
Robert Medak
Freelance writer/editor/reviewer
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