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SEO& SEM may help with incoming traffic, but once people find a website or blog, is it informational and relevant to the person’s search? How likely are they to tell others about the website because of the content and how engaged they were?
What about the tone of the content on the website?
Is the content academic or conversational? Does the website reflect the tone? You can offer information about a product or service in a conversational tone, information doesn’t need to be like a research report from a scientist.
I’m not saying that you should write down, but to write in plain English. Forget the jargon, and tech terms unless it is necessary, and there are no other way to express what you are saying. Not everyone is an engineer.
You are communicating with people searching quick concise and relevant to their search. A website is responsible for providing that information in an easy to read format without having to visit a specialized dictionary for terminology.
When someone visits a website, how user friendly is the site, is it easy to find contact information? Does the site have an FAQ page, an about page, easy to reach the business if they have additional questions? Is here a catalog, pricelist, or sales list that available for customers?
There should be the name or names that someone with any questions; or to schedule a meeting with knowledgeable people that have the authority to handle customer needs.
You’ve seen that all of the SEO, SEM, and marketing are much more than just old style marketing.
Today’s marketing is about engaging in a relationship with customers.
This is marketing in the modern age.
Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer
- Why your small business needs a SEO strategy (hiscoxusa.com)
- RIP search engine optimisation in the new world of Google Travel (tnooz.com)
- Londes Digital Marketing Launches New Website (virtual-strategy.com)
- Press Coverage: Why you need SEM (firstdigital.co.nz)
While content is king and SEO is the supposed magic bullet, SEO is not the do all, be all of content.
First, content must be readable and of value to those reading it by answering a question they may have. Why else would they be looking for content in today’s glut of information, some good and some not so good.
Second, content must follow the rules of good writing. Good writing is well-written content following the rules of grammar, punctuation, spelling, and limiting jargon as much as possible. The thoughts should be clear for the reader and answer to what they are looking for in the content and context of any blog post.
Third, only add keywords if they fit grammatically with the context of the posted content. No one will read content stuffed with keywords just to have them there. This is one way to turn the reader off and possibly conflicted with the search engine keepers, thereby lowering your page position, or having your page sanctioned by search engines for stuffing. Readers can see this and will not consider you a trusted source of information.
Note: Percentage of keyword use that will get you sanctioned by search engines is a slippery slope. Try to keep keyword usage between three and a half to four percent to be on the safe side.
Forth, all content should be relevant to the niche in which your content resides. You should also be passionate about what you are writing. Lack of passion comes through to the reader.
When creating content for readers’ consumption, make it meaningful, coherent, and superior quality for the reader.
The best way to create readership is to offer valuable quality content.
- A Marketer’s Guide To SEO In a Social Media Age (contently.com)