Businesses that travel the high road, believe in two things, authenticity and transparency.
Honesty and integrity are part of the moral ground of the high road when dealing with customers, and competitors. While there are many opportunities to use special software, and various tools to garner traffic; does your business have what it takes to turn visitors into customer?
If your business doesn’t deliver on its promises, your business won’t succeed, and neither will you. You are the brand behind your business. Your moral compass should drive your business in dealing with the day-to-day operations.
If you have employees, you set the tone of the business by setting an example to the employees, not by demands or threats. Being a leader is being the one in charge by example. If your employees see you setting the tone and recognizing those employees following your lead, other employees will follow suit.
All businesses should represent the owner’s moral compass, not just out for the money, but delivering what the customer is looking for, and over delivering on the promise.
Over delivering on promises is the way of building customers into raving and loyal customers that will spread the word about your business to their friends and possible business connections.
Taking the moral high road isn’t easy, neither is running a responsible business that put customers first, and profits second. With customers first, profits will build.
It is up to each business to start taking the moral high road by placing customer needs above being all about the money.
“Leadership is a privilege to better the lives of others. It is not an opportunity to satisfy personal greed.” — Mwai Kibaki
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- Let’s switch from amoral business to values-led business (theguardian.com)
- Is Greed Amoral or Immoral? (jimritchiedunham.wordpress.com)
- npower’s job cut plans ‘about costs and naked greed’ (energylivenews.com)
- “Greed vs Ambition” – A Thin Line (thefirstwrite.wordpress.com)
- Greed makes Liars, Cheats and Criminals of Us (professorianrobertson.wordpress.com)